Vice President - Brand Management & Guest Experience Premium (F/M/X)

Company Description

At Accor, we go beyond being a global leader in hospitality—we embrace diversity, creativity, and individuality. Join us as you are, and find a role that resonates with your personality and aspirations.

We are committed to helping you grow and learn every day. We ensure that your work is purposeful, allowing you to explore limitless possibilities throughout your journey with us.

At Accor, you are the author of your own story, and together, we can reimagine the future of hospitality.

Our teams, known as Heartists®, bring together the best of hospitality. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.

Here, we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries.
Discover the life that awaits you at Accor Careers: https://careers.accor.com/.

Do what you love, care for the world, and dare to challenge the status quo. #BeLimitless

Job Description

Grand Mercure Hotels & Resorts appeals to a traveller’s insatiable quest for discovery, offering an immersive experience that celebrates national culture and stimulates the senses. Present in 10+ countries, Grand Mercure’s portfolio consists of over 80 hotels, with an additional 30+ hotels in the pipeline. Each hotel is unique and authentically reflects its destination by embracing the local way of life, infusing age-old traditions with modern flair. Guests are invited to connect with the destination’s national heritage through locally inspired dishes, beverage ceremonies, wellbeing traditions, and thoughtful design. Grand Mercure Hotels focus on tailoring a sensorial immersion that moves guests through scent, touch, taste, vision and sound. Whether it's the aroma of local cuisine, the touch of textiles, the sound of traditional music, or the taste of delicacies, travellers can truly experience the heart of a destination.  With Grand Mercure, guests transcend the ordinary and embark on a journey of discovery. Our hotels are not just places to stay; they are cultural sanctuaries that celebrate the rich tapestry of a country’s heritage, offering new perspectives through immersive sensorial experiences.

The Vice President, Brand Leader is a key member of the Global Brand Leadership team and a key partner of the Brand Marketing organization. He/she functions as the strategic guest experience leader for the brand. The Vice President, Brand Leader plays the central leadership role in driving successful operational execution of the brand promise, ensuring that every Hotel in the world lives up to the expectations of our target consumers across product, service and experiential programming pillars.

This requires driving mission-critical, cross-functional initiatives that align the efforts of multiple stakeholder groups to deliver excellence in the Guest Experience, including but not limited to Regional Brand Teams, Regional Operations, DT&S, F&B, Owners relations, Development, Learning & Culture.

This position is responsible for the brand’s operational performance and leads all aspects of the Guest Experience, including identification of critical business needs, strategy development, concept design, roll out strategy and flawless execution, all in partnership with the above stakeholder groups.

This role will also partner closely with SVP Brand Management and Guest Experience to develop brand positioning, target consumer definition, design strategy and portfolio & growth strategy.

Brand Strategy & Planning

• Partners with President / SVP Brand Management and Guest Experience to develop the global long-term strategy for the brand, including positioning, evolution of target consumer, development strategy and business goals.
• Acts as the face of the Brand across the organization to guide on strategy execution of the brand from other functions, including operations, finance, HR, DT&S, Public Relations, Sales, Owner services
• Ensures that business model, positioning and core proof points are clearly articulated for the brands, understood by key stakeholders and scalable to drive system growth.
• Develops, drives and owns the strategy to improve operational performance for the brand globally
• Partners with Regions to drive PURE Hotels strategy globally, to improve product modernity  through operational engagement, owner negotiations on product investment, accelerated renovations and in some cases managing portfolio exits
• Secure commitment and investment to improve product quality, elevate staffing levels, refresh B&F concepts, drive guest experience
• Drives the brand forward via new initiatives, products, and services (including evaluation of initiative impact, ROI, and sustainability).
• Leads the develop