Marketing & Communications Manager at The Salvation Army Alaska Divisional Headquarters

Mission Statement:  The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Position Title:                     Marketing & Communications Manager

Corps/Department:          Community Relations & Development

Reports To:                         Executive Director of Development (EDD)

FSLA Status:                        Full-Time/40 hours per week; Exempt

Scope of Position:

Provide strategic leadership to ensure a strong and positive Salvation Army image and brand to both internal and external audiences and key target constituencies. Ensure that messaging is consistent and impactful.  Provide communications and marketing support to Divisional staff, Metro Anchorage City Coordinator, Corps Officers, program directors and the development team. Assist with special events as requested by the EDD.

Essential Functions:

The Marketing & Communications Manager will ensure that all areas relating to public relations, media, digital/online content, and marketing are functioning at the most effective level possible.

Communications/Media Relations:

• Develop and implement a strong, comprehensive communications plan in cooperation with the Development team each fiscal year to advance The Salvation Army Alaska Division’s resource development, brand, and community engagement goals.
• Lead the storytelling effort in support of The Salvation Army’s mission and efforts throughout Alaska to ensure that current and prospective TSA friends and donors understand the value and impact of our work to “do the most good” and their essential role in it.
• Manages overall media relations; develops and implements media events throughout the year that fulfill public relations and marketing objectives; works to fulfill resource development goals that support fund raising events through media pitches, promotional materials/activities, press kits, and press releases. Recruits and prepares qualified spokespersons for interviews and media events. Serves as on-site media contact and/or Salvation Army spokesperson, as appropriate.
• Visit local Corps/programs on a regular basis and seek out appropriate service stories and events for external communications that are strategic and ongoing, as well as spontaneous from officers, staff, constituents and volunteers.
• Assist all Corps and programs throughout the Division with setting up and maintaining social media pages.
• Provide assistance and instruction with online software programs related to Christmas, Thanksgiving, and kettles.
• Serve as the lead public relations and communications resource to Corps and program units throughout the division.
• Support Metro Anchorage City Coordinator by producing marketing materials and managing publicity and media relations for community events.
• Draft internal and external communications products including talking points, messaging documents, backgrounds, biographies, press releases, fact sheets, and other materials necessary for media interaction and event interactions.
• Prepare and maintain updated press/information kits. Be responsible for maintaining supply for use by EDD, Divisional Commander, Secretary for Business, Metro Anchorage City Coordinator, and others as needed.
• Oversee design, production, and dissemination of educational and promotional materials, including print collateral, video, and electronic communications to ensure that TSA’s message is strategically communicated throughout Alaska.
• Proactively plans for and manages crisis communications, in conjunction with Salvation Army leadership, presenting a positive message and image.
• Tracks relevant news initiatives to identify opportunities to build awareness of TSA’s work in the community and promotes effective usage of Salvation Army public service announcements.
• Work in cooperation with the EDD to determine theme and design for the annual Impact Report. Oversee all aspects of production, including writing and acquiring stories and photos throughout the year.
• Collaborates with CRD team in an environment designed to ensure the most effective donor cultivation and stewardship, volunteer engagement and recognition, and public awareness.
• Act as photographer for CRD as requested by EDD. Maintain department video and camera equipment.
• Develops and maintains an organized communications management system, including files, electronic records, and photo library.
• Ability to edit photos and videos.
• Develop relationships w