Associate Director, Paid Social

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

 

Position Overview

Who you are: A paid social expert, you love developing innovative campaigns that challenge the digital norms and deliver outstanding results for your clients. You stay on top of the latest industry trends and enjoy bringing fresh ideas to your media plans and cross-discipline communications planning. You’re comfortable managing client relationships and thrive leading world-class social programs. As a natural mentor, you enjoy developing strong cross-functional teams, nurturing your staff so they reach their full potential.

 

Responsibilities

· Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team

· Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives

· Become an expert in the client’s business and builds trusted partnerships with all levels of clients

· Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.

· Oversee Asana for task management and team collaboration

· Key participant in strategic media planning and execution

· Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social

· Recognize and act on opportunities to grow business

· Develop, document, and implement Paid social media best practices within client accounts

· Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)

· Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

 

Required Skills and Experience

· Substantial experience in account management, planning, and/or performance media experience

· Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually

· Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.

· Extensive experience writing and presenting relevant information

· Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.

· Demonstrated ability to grow junior talent and help develop team skills / careers

· Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

· KINESSO does not require candidates to have a college degree

 

Desired Skills and Experience

· Agency experience preferred

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspective