Product Marketing Manager, New Homes Construction, Homes.com

Product Marketing Manager, New Homes Construction, Homes.com

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Job Description

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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.  
 
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.  

Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.

Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.

Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. 

What We Are Looking For:

We are looking for a Product marketing manager to join our team. As a Homes.com new construction product marketer, you will be part of a dynamic team that operates as a strategic digital marketing partner to the new homes construction residential real estate industry. This position will partner with our data, product, and sales teams to create a dedicated experience for home buyers interested in new construction.

You will build product launch strategies, develop sales enablement content, and drive customer engagement through ongoing marketing programs. You are well versed in B2B marketing, new construction real estate, and have a passion for content and writing. You are highly collaborative and are excited by the challenge of working cross-functionally at a fast-paced company.

This position is located in Arlington, VA and offers the following schedule

• 4 days onsite / 1 day remote

  

RESPONSIBILITIES 

• Develop positioning and messaging for the Homes.com new construction products
• Work with the product management team to shape the product roadmap and go-to-market strategy
• Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
• Research and understand buyer personas to ensure the product is designed and delivered to create value
• Translate product functionality and technical details into user benefit and value
• Conduct ongoing competitive analysis along with market and customer research
• Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including homebuilders and consumers
• Coordinate focus groups, client interviews and client testimonials
• Support the events team with major sales and industry events
• Liaise with Legal Department to ensure all content is appropriately represented
• Collaborate with Creative and Content teams to develop marketing assets efficiently and effectively

BASIC QUALIFICATIONS 

• 5+ years of relevant experience in product marketing, with a primary focus on new construction real estate
•  Strong verbal and written communication skills and comfortable interacting with all levels of the organization
• Strong team player