Planning Director

<p></p> <p><strong>About the Role:</strong></p> <div> <p>We are looking for an experienced media planning leader to drive strategic excellence across <strong>Healthcare and Skincare</strong> categories, partnering with some of the most sophisticated brands in Europe. This role sits at the intersection of <strong>global strategy and local market delivery</strong>, shaping integrated media solutions that deliver both commercial impact and category leadership.</p> <p>You will work closely with regional and local market teams, guiding planning approaches, elevating output quality, and helping clients navigate an increasingly complex media landscape—particularly across emerging and addressable channels.</p> <hr> <h3>What You’ll Do</h3> <ul> <li>Lead integrated media planning strategies across <strong>European markets</strong>, ensuring consistency, effectiveness and innovation.</li> <li>Act as a senior strategic partner to clients within <strong>Healthcare and Skincare</strong>, bringing deep category understanding and future‑focused thinking.</li> <li>Develop and mentor planners, supporting team growth, capability building and leadership progression.</li> <li>Champion innovation across channels including <strong>CTV, BVOD, SVOD</strong>, and <strong>AI‑driven optimisation</strong>, embedding test‑and‑learn approaches into planning frameworks.</li> <li>Collaborate with global and regional stakeholders to translate international strategy into strong local execution.</li> </ul> </div> <p> </p> <p><strong>About the Agency:</strong></p> <p>At OMD EMEA, we strive to deliver on our promise of ‘<strong>better decisions, faster</strong>‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.</p> <p><strong>Learn Fast, Act Fast.</strong> To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit <a href="https://www.omd.com/why-omd/" data-auth="NotApplicable">Why OMD?</a> to learn more about our unique Act Fast Framework.</p> <p>Our <strong>working pattern </strong>for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your ap