Assistant Product Marketing Manager

Title: Assistant Product Marketing Manager
Location: Tampa, FL – Hybrid
Employment Type: Full Time

 

About the Company

At Checkers & Rally's were redefining what fast food can look like.

From Day one, our mission has been simple: deliver bold, crave-worthy food at an unbeatable value, without slowing down. That’s why we’ve built a brand known for iconic menu items, fast service, and experiences that keep guests coming back again and again. From the Big Buford to our award winning Famous Seasoned Fries, our menu Eats Different!

But what really sets us apart? Our people.

We believe in creating opportunities. Whether you're starting out or building your career, we provide the training, support, and real pathways to help you grow, lead, and succeed.

 

About the Role

The Checkers & Rally’s brands were started 40 years ago from the idea that fast food could be done better.  Today, we continue to dare the world to defy the dull by bringing our fast-foodie consumers one-of-a-kind experiences driven by legendary taste, undeniable value and game changing innovation. As a member of the Brand Marketing Team, this position is instrumental in bringing that vision to life.

 

The Assistant Product Marketing Manager plays a key role in identifying consumer insights, ideating to develop new product ideas, managing cross-functional projects, executing strategic marketing plans, and launching new products and platforms to drive brand relevance and sales growth.

 

Successful candidates will be passionate about the consumer, collaborative, and have the ability to thrive in a fast-paced and dynamic environment.  

 

What You’ll Do (Core Impact Areas)

• Leads the planning and execution of ideations and product development projects in partnership with the R&D team and agency partner:
• Leads the process of developing and presenting a relevant and inspiring presentation that will help guide the ideation or project.  Partners with our Insights team and agency partner to select strategic inputs.
• Crafts initial product descriptions and white paper concepts based on strategic insights for new product and value deals.
• Develops briefs and other key documentation needed to support the product development process, testing and system launch. 
• Assists in the development + execution of annual strategic growth plans for all product and value platforms and other growth initiatives in support of the overall brand strategy.
• Coordinates the timelines and processes associated with executing the product development and testing processes. 
• Assists in the insight-driven concept development of products and value propositions from testing to national rollout
• Gathers key project inputs from key cross-functional partners such as R&D, Advertising, Field Marketing, Digital Marketing, Consumer Insights, Operations, Supply Chain, Finance, IT and Agency Partners and track and report on progress.
• Develops and maintains a database of all products in the development pipeline including details and stage.

 

What You Bring (Must-haves)

• Bachelors Degree in Marketing or a related field
• 3-5 years of marketing project management experience in retail, restaurant or consumer packaged goods is required

 

What Sets You Apart (Nice to haves)

• Strong logical and strategic thinking skills
• Detail-oriented with strong organizational skills
• Analytical ability to understand how to assess the impact of programs and initiatives
• Ability to prioritize and juggle numerous projects and deadlines
• Exceptional verbal and written communication skills and ability to interact with senior levels of the organization
• High energy with a positive, customer-centric attitude
• Commitment to our core values of integrity, service, excellence, and courage to be bold
• Demonstrates ability to thrive in a fast-paced, fluid environment
• Ability to proactively develop creative solutions

 

Core Competencies

• Process Management
• Customer Focus
• Organizing
• Peer Relationships
• Dealing with Ambiguity

 

Benefit