Marketing & Digital Content Manager

Description

About Us:

Founded in 2008 DMA Industries, LLC (DMA) has quickly grown to become a trusted supplier to the North American Automotive Parts Aftermarket. DMA has a dynamic, performance-driven work culture that embodies the entrepreneurial spirit. teamwork, collaboration, and an unwavering standard of ethics.

Position Overview:

The Marketing & Digital Content Manager plays a key role in driving DMA’s digital marketing efforts and enhancing its online presence. This position is responsible for developing and executing comprehensive digital marketing strategies that align with the company’s business objectives, including lead generation, brand awareness, and customer acquisition. The Marketing & Digital Media Manager will manage the company’s digital channels, content creation, and advertising campaigns while analyzing performance metrics to continuously optimize strategies. This hands-on role involves collaboration with internal teams and external partners, ensuring the brand message is consistently communicated across all digital platforms.

**Note: This is an on-site position. No remote work option available.**

Key Responsibilities:

1. Digital Marketing Strategy & Execution

• Develop and execute integrated digital marketing strategies to support lead generation, brand awareness, and customer acquisition goals.
• Manage all aspects of digital campaigns, ensuring that the strategies are aligned with business objectives and target audience needs.

2. Content Creation & Management

• Create and manage high-quality, engaging content across digital platforms (blog posts, social media updates, videos, infographics, etc.).
• Oversee content planning and execution, ensuring that all materials are on-brand and tailored to various digital channels.

3. Analytics & Performance Monitoring

• Use analytics tools to track and measure the performance of all digital marketing campaigns, ensuring continuous improvement.
• Analyze KPIs (Key Performance Indicators) such as website traffic, engagement rates, conversion metrics, and return on investment (ROI).
• Provide actionable insights and recommendations based on data to optimize future marketing campaigns.

4. Social Media & Online Advertising

• Manage the company’s social media accounts, including content scheduling, engagement, and performance tracking.
• Oversee paid social media campaigns, including Facebook, LinkedIn, Instagram, etc., ensuring that budgets are adhered to and goals are met.
• Manage and execute online advertising campaigns across various platforms, such as Google Ads and display networks.

5. Collaboration & Cross-Functional Support

• Collaborate with internal teams, including Sales, Product Development, and Customer Service, to ensure consistency in messaging and alignment with company goals.
• Work with external vendors, agencies, and freelancers for specialized content creation, SEO/SEM, and digital advertising efforts.

6. Industry Trends & Innovation

• Stay up-to-date with the latest digital marketing trends, tools, and emerging technologies to drive innovation.
• Recommend and implement new tactics and channels that help maintain a competitive advantage in the market.

7. Brand Consistency & Customer Experience

• Ensure brand consistency across all digital platforms and marketing efforts.
• Develop strategies to enhance customer engagement and improve the overall digital experience for users.

8. Additional Responsibilities

• Perform all other duties as assigned.

Reporting Structure:

• Reports directly to the Chief Marketing & Revenue Officer.
• This position has several direct reports.

Requirements

Key Requirements:

• Experience: Minimum of 5 years in digital marketing, content creation, and social media management, preferably in a B2B or technology-driven environment. Proven experience in developing and executing digital marketing strategies across multiple channels, including SEO, SEM, social media, and email marketing.
• Education: Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience. Advanced certifications in Digital Marketing (e.g., Google Analytic