Retail Sales Rep II

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

OVERALL OBJECTIVE AND PURPOSE

Lottery Sales Representatives work in a consultive partnership with retail contacts to sell theproducts and services that the Hoosier Lottery/ IGT offers. Duties will include, but not be limited to, selling the retailer on the benefits of maximizing sales through our merchandising standards program, the retailer incentive programs, and the utilization of our marketing and promotional programs; all within a socially responsible manner. This will be achieved by establishing, developing, and maintaining effective working relationships with the Hoosier Lottery, IGT, and its vendors, as well as their assigned customer base.

PRINCIPLE DUTIES AND RESPONSIBILITIES

1. Develop and implement an action plan for the assigned territory by utilizing comprehensive sales data.

2. Responsible for maximizing sales through the execution of Business Plan initiatives while managing the territory.

3. Achieve weekly, monthly, and annual sales quotas by successfully implementing sales and marketing strategies and tactics.

4. Conduct Retailer Business Reviews with key contacts to convey Quarterly Retailer Incentive goals, negotiate opportunities to improve sales, and adopt or maintain adherence to Merchandising Standards. 

5. Utilizes all reporting available to maximize retail space to achieve the most effectivenumber of Access Points and “best position” of counter displays.

6. Serve as a liaison between the retailer and Instant Ticket Specialist to ensure assignedretailers are at optimal Scratch-off inventory levels both at the counter and second selling location, such as the Self-Service machine.  

7. Manage the territory Self-Service network by ensuring the retailer meets Full and Available goals, including optimization as needed. Includes selling prime placement of Self-Service equipment and sell-in of the bestselling games according to planogram.

8. Execute Point-of-Sale and Shopper Marketing initiatives established in the Monthly Execution Guide to create points of interruptions throughout the retail floorplan, both inside and outside.

9. Provide education, training, and insight regarding lottery products to players and retailers. 

10. Channel ideas and suggestions for new promotional and permanent merchandising elements to key contacts.

11. Develop, support, communicate and execute all sales promotions to independent retailersand Key Account locations within the territory.

12. Support monthly new game launches to achieve activation goals.

13. Selling to and upholding the Retailer Lottery Contract and Retailer Policy procedures.

14. Input sales information and data into Sale Wizard, maintaining accurate and current information regarding each retail location assigned within the territory.

15. Performs other related duties as required.

16. Travel within assigned territory almost 100% of the time worked.

JOB REQUIREMENTS

Minimum Education

Bachelor’s degree in business, sales/marketing or related field. Equivalent years of education and successful work experience in wholesale or retail sales (preferably in route sales) or equivalent experience may substitute for formal training where appropriate.

Years Experience

Minimum of 3 years of related retail sales, consumer package goods, and relevant marketing experience.

Essential special training requirements

Valid driver’s license required.

ESSENTIAL SPECIAL TRAINING REQUIREMENTS

• Sales closing skills.
• Ability to establish and maintain effective relationships with contacts in retail outlets, customers, and the public.                            
• Basic accounting, bookkeeping or record keeping skills.
• Must be able to speak clearly and persuasively with strong interpersonal skills.
• Expresses self well in a group or in a one-to-