VP, Marketing - Fandango

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming.  We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows. 

Job Description

The VP of Marketing will lead the Integrated Marketing team, working cross-functionally to drive marketing campaigns, go-to-market capabilities, and partnership opportunities for the Fandango business. The ideal candidate should be detail-oriented with an ability to handle multiple projects at once and prioritize within a fast-paced work environment. Excellent communication skills are a necessity.

The three major areas of focus will be:

Studios – This leader will work closely with all major studios on a daily basis to drive partnership marketing opportunities around theatrical and at home releases.  Frequent polished communication and interaction with Executive, C-Suite and movie studios will be expected.   

Exhibitors – This leader will help drive conversations with all exhibitors around ticketing opportunities for theatrical releases.  Coordinating these efforts alongside the studio initiatives is a key element to success in this role. 

Brand – This leader will lead all brand efforts for the businesses under the Fandango umbrella including; Fandango, Fandango @ Home, and Rotten Tomatoes.

RESPONSIBILTIES

• Develop comprehensive business plans including strategy, business case, marketing and budgets for all Fandango brands
• Adopt a consumer-centric approach to product planning by identifying, analyzing and prioritizing user/segment needs
• Collaborate with Product Management and Technology teams to refine the product value proposition and positioning
• Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption and market leadership
• Lead the go-to-market strategies for dynamic product initiatives that span across multiple areas of the viewer-experience
• Partner with Consumer Insights to better understand our customers and industry, including competitive information to drive appropriate messaging and competitive positioning as well as insights that contribute to long-term product planning
• Partner with Analytics and Finance to build annual product P&L
• Establish KPIs for product launches and rollouts in alignment with product leads
• Enable ongoing connectivity between Product teams and other key stakeholders
• Key KPIs/Measurement: NPS, revenue, penetration etc.

Qualifications

Basic Requirements:

• 10+ years of marketing experience, specifically in partnerships and / or brand marketing
• Demonstrable marketing experience in the media / entertainm