VP, Product Manager, Corporate Channels

Job Description:

Role Summary/Purpose:

As key leadership role within Emerging Channel team, this role will deliver great customer experience, that is consistent with Synchrony brand, by working with a team of Product Managers and business function teams across the organization. This role will partner with various functions to identify and recommend various aspects of consumer experience online for Synchrony.  This role will also lead key projects for Digital technology that involves various business stakeholders, database and system teams. In addition, this role will be responsible for partnership with the compliance organization.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Strong internal candidate identified, others are encouraged to apply

Essential Responsibilities:

• Lead a team of Product/channel experts and product owners

• Manage, develop and drive the roadmap for digital channels, inclusive of the consumer and partner vision, as well as relevant marketplace trends and competitive assessments.

• Own the business architecture of solutions across digital channels

• Manage and prioritize the flow of work, including coordination of multiple teams using Scaled Agile methodology.

• Participate in the Agile Program Increment (PI) planning to define releases.

• Participate and lead the project steering committee meetings and work with stakeholders on prioritization and issues.

• Own the overall delivery of all technical aspects of digital channel projects.

• Execute Critical projects for all digital channel and Tools development

• Help in execution of an omni-channel content strategy that enables engagement and conversion through email, social and online

  • Work with business stakeholders to create digital campaigns and solutions

  • Develop expertise in real-time personalization strategies 

  • Work with analytics team to set and report on KPIs 

  • Educate colleagues on best practices, what's working and what's not

  • Partner with others on team and across the business to develop and support web and native app go-t-market strategy

• Develop and optimize site content 

  • Ensure proper tagging at the page and site levels

  • Manage and optimize SEO strategy

• Communicate market, competitor and user insights to inform our customer experience strategies and product planning

• Effectively manage projects and lead vendor/agency relationships as needed 

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 11+ years of digital marketing experience
• 7+ years of digital marketing experience that includes:
  • Please leadership, experience developing and executing personalization, SEO tactics, tagging technology, data integration and Web and App technology platforms
• 5+ years of project management experience, including efficiency in agile methodology
• Strong internal candidate identified, others are encouraged to apply

Desired Characteristics:

• Past success with building and maintenance of digital technology and channels

• Outstanding communications, relationship building, influencing and collaboration skills.

• Demonstrated project management skills.

• Creative, self-motivated problem solver with a demonstrated ability to evaluate situations using multiple sources of information.

• Bachelor OR Master's Degree in marketing, IT or related education

• Exceptionally creative with PowerPoint

• Strong understanding of marketing processes and creative development

• Positive, high-energy attitude with a passion for digital marketing and content. 

• You are in-the-know of all things digital and can speak well to the latest trends in web experience, content, mobile, ecommerce, payments, etc.

• Enjoy a balance of strategic work with hands-on-implementation

• Organized, resourceful and results-dr