Solutions Architect, Director

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The Solutions Architect, Director will partner with the DMS CTO to design and deliver a modern, flexible AdTech and data architecture that connects LOCALiQ's CRM/business systems with its proprietary campaign platform and external publishers (Google, Microsoft, Meta, Yelp, Snapchat, TikTok, etc.). This is a new role with high growth opportunities to build out a team and execute the vision. Initially, this is a hands-on role to quickly gain domain knowledge.
The role balances big-picture architecture with hands-on implementation, guiding the transformation of people, processes, and legacy systems into a unified, scalable operating model.
Mission of the role
The mission is to lead the modernization of LOCALiQ's advertising technology stack, standardizing data, workflows, and tools, so that teams can plan, launch, optimize, and measure omni-channel campaigns with speed and reliability while continuously improving cost-per-lead and cost-per-acquisition outcomes.
This includes defining the target architecture, coaching teams through change, and owning the delivery of critical integrations and workflow automations.
Key responsibilities
Architecture and modernization
• Define a target architecture that connects CRM/business systems, LOCALiQ's AdTech platform, data warehouse/BI, and external publisher APIs into a cohesive ecosystem.
• Assess legacy tools and workflows; create pragmatic migration plans that reduce technical debt while minimizing disruption to ongoing campaign operations.
• Standardize data models, identifiers, and event flows so customer, campaign, and performance data are consistent across all channels and systems.
People and process transformation
• Map current people/process/technology interactions across sales, account management, ad operations, analytics, and finance, then design improved future-state workflows.
• Establish governance for how new products, campaign types, and workflows are introduced, documented, and trained across teams.
• Coach teams through the change, translating architecture decisions into simple playbooks and checklists that fit day-to-day work.
Hands-on delivery and execution
• Lead the design and implementation of integrations between CRM/business systems and LOCALiQ's campaign platform, including campaign setup, pacing, and performance feedback loops.
• Configure and, when needed, write code/scripts to orchestrate campaign creation, updates, and reporting across multiple publishers via APIs.
• Build and maintain templates, configuration libraries, and automation rules that reduce manual work and errors in campaign onboarding and optimization.
Omni-channel optimization and data
• Work with product and analytics teams to embed optimization logic (budget allocation, bid strategies, audience rules) into the architecture and workflows.
• Ensure reliable collection and normalization of performance data across channels so stakeholders can track CPL, CPA, ROAS, and other key metrics in real time.
• Design experimentation and feedback mechanisms so insights from testing feed back into configuration standards and optimization algorithms.
Stakeholder leadership
• Serve as the technical counterpart to business leaders, translating commercial goals into architectural roadmaps and phased delivery plans.
• Facilitate design reviews and decision forums, clearly explaining trade-offs between speed, cost, and f