Senior Manager, Product Marketing

About Us

At Netwrix, our mission is to revolutionize data security by placing identity at the core - providing unparalleled visibility and control. Engineered and supported by over 900 highly talented, motivated employees and hundreds of trusted partners in nearly every geography, Netwrix solutions are relied upon daily by security professionals across more than 13,500 organizations in over 100 countries around the world.

Over the past two decades, Netwrix has expanded its market presence through innovation, organic growth, and strategic acquisitions, and are proud to be backed by renowned private equity firms, TA Associates and Centerbridge Partners. Netwrix maintains a global presence, fostering a remote-first work environment while encouraging and facilitating frequent face-to-face interaction with colleagues, customers, and partners.

The Role  

Reporting to the Vice President of Product Marketing, the Senior Manager of Product Marketing will lead go-to-market (GTM) strategy, positioning, messaging, competitive analysis for the Netwrix Identity portfolio, which includes Identity Governance, Directory Management, and Identity Threat Detection and Response technologies. In this role, the Senior Manager will also lead a small team, collaborate with sales enablement to help sellers close deals, and assist in creating demand generation content that converts. 

Responsibilities 

Customer Knowledge 

• Market Research - Acquire and possess in-depth knowledge of our target markets, segments, buyer personas, competitors, and partners via primary and secondary market research. Educate the company on market requirements, trends, and competitor capabilities. 
• Engage with customers & sales frequently and intently; be the customer advocate within Netwrix, bringing the voice of customer to the product messaging.  

Product Marketing Strategy 

• Positioning & Messaging – Create and continuously articulate the story of our Identity portfolio, develop compelling positioning and differentiation and ensure this messaging is reflected in marketing, sales, and other assets. 
• Competitive Strategy – Develop competitive insight that supports internal sellers and partners in engaging with their accounts and helps the content team create accurate and compelling customer-facing competitive content. 

Go To Market Strategy and Execution 

• Go-to-Market Strategy - Develop integrated marketing and launch plans in collaboration with Product, Marketing, and Sales.  
• Sales Enablement - Support our sales enablement efforts as a thought leader and subject matter expert and deliver educational and inspiring presentations internally and externally. 

Team Leadership 

• Support and coach the team to be the best they can be. 
• Own additional tasks as needed. 

Qualifications  

Netwrix is seeking a strong player-coach who is an original thinker with a point of view, comfortable with ambiguity, can influence without authority, and has a high sense of urgency to get things done. 

• 5+ years of experience in product roles, showing impactful results in areas such as go-to-market strategy, narrative building, storytelling and revenue growth.  
• Bachelor’s required: MBA preferred.
• Experience in Identity, Governance, and Access areas of cybersecurity strongly preferred.  
• Outstanding communication, collaboration and interpersonal skills.  
• Excellent strategic thinking and ability to influence across organizations.

Our Values

At Netwrix, our values guide every action:

• Next-Level Customer Focus -Customers first, always. We listen, protect, and go the extra mile— because their success is our mission.
• Excellence - We set high standards and take pride in delivering exceptional results. We celebrate wins, seek constant improvement, and address shortcomings professional