Director, Shopper Marketing

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

 

We are looking to hire a Director, Shopper Marketing to join the team based at our global headquarters in Hunt Valley, MD. This position will be eligible to participate in our hybrid work program (50% onsite, 50% remote per month).  

 

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

 

POSITION SUMMARY

The Director, Shopper Marketing will be focused on building a new Shopper Marketing capability and center of excellence for McCormick US Consumer Sales and Marketing.  Shopper Marketing will have accountability to drive topline sales across our largest accounts and largest brands via customer specific solutions that are consistent with customer strategies.   This is a high-impact leadership role responsible for developing and executing a modern, retailer-first shopper marketing strategy—with an emphasis on retail media networks, omnichannel engagement, and driving incremental ROI across top customers.  The Director of Shopper Marketing will be a key partner to Brand Marketing, Sales, Trade Marketing, Category Management, and eCommerce teams.

 

 RESPONSIBILITIES

• Partner with Sales and Marketing Leadership to define shopper marketing vision, structure, tools, and team. 
• Develop and drive retailer specific in market growth strategies and tactics via in store execution (shelf, display and broader marketing leverage).
• Lead strategy and execution across retail media networks (e.g., Walmart Connect, Kroger Precision Marketing), in partnership with Sales and Brand Marketing, ensuring data-driven activations.
• Leverage shopper insights and loyalty data to inform targeting, content, and spend.
• Build the retail media and shopper marketing business processes, including a measurement framework for in-store and retail media activations.  Report results and continuously improve ROI/ROAS.
• Work with key cross functional partners to develop new capabilities, tools, business planning processes to drive the build out of the Shopper Marketing team.
• Champion value of Shopper Marketing across McCormick, establishing best practices and internal education.
• Hire and mentor high-performing talent.

REQUIRED QUALIFICATIONS

• Bachelors Degree in Marketing, Business or related field.
• 10+ years of shopper marketing, brand management, or trade marketing experience within the CPG industry.
• Proven ability to build and scale a shopper marketing or customer marketing function.
• Deep experience with retail media networks, shopper data platforms, and omnichannel retail strategy.
• High commercial acumen and ability to connect brand strategy to customer-specific solutions.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Developed communication skills required to guide, influence, and convince others (internal and external).
• Excellent cross-functional leadership and collaboration skills with action orientation.
• Strategic thinker with the ability to operate both as a visionary and a hands-on executor.

PREFERRED QUALIFICATIONS

• MBA

Base Salary: $140,610-253,080
Base sala