Senior Director - Global Head Of Enterprise Marketing Technology, AI & Data

 

We’re seeking a future team member for the role of SENIOR DIRECTOR, GLOBAL HEAD OF ENTERPRISE MARKETING TECHNOLOGY, AI & DATA to join our Marketing team. This role is located in New York City.

In this role, you’ll make an impact in the following ways: 

• Define the end-to-end vision and strategy for BNY’s marketing technology ecosystem that supports our Marketing transformation, encompassing core platforms to niche tooling to custom AI-enabled solutions.
• Create and maintain a 12 and 36-month roadmap for marketing technology, AI, and data infrastructure. Partner across Marketing and Sales organizations to translate strategic priorities into roadmap imperatives and investments. 
• Cultivate a high-performing, global MarTech team—recruiting top talent, fostering professional development, and modeling a collaborative, growth-oriented culture.
• Champion the full realization of our MarTech investments’ value, taking a consultative approach to solving for outcomes with partners and supporting the organization’s adoption of technical capabilities/features.  Build strategic business case for further investment when needed. 
• Establish a foundation of marketing operations excellence, rooted in rigorous governance, that sets the standard for security, quality, scalability, and agility. 
• Redefine marketing workflows leveraging automation and agentification.   
• Oversee evaluation, selection, and implementation of new marketing and communications platforms/tools, and development of AI agents. Own/manage vendor relationships.  Partner with Engineering, Data, CRM, Sales, and AI teams to integrate MarTech with enterprise systems. 
• Lead migrations and transformation of legacy systems and processes, modernizing infrastructure, and building a best-in-class MarTech stack while cultivating a continuous improvement culture. 

• Thrive in ambiguity, possibility, and structured problem solving. Embrace the opportunity that comes with change. 

   

To be successful in this role, we’re seeking the following: 

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field; advanced degree a plus.
• 10+ years of progressive experience in marketing technology, digital marketing, or marketing operations. Experience in global B2B financial services companies a plus. 
• 8+ years of demonstrated people leadership success, preferably including experience managing managers, managing a team spanning a variety of disciplines, and managing a globally distributed team/partners. 
• Extensive knowledge of the marketing technology landscape, platforms/tools, and emerging technologies.  Deep expertise in Adobe Digital Experience ecosystem.  Experience with Microsoft Dynamics and Salesforce CRMs helpful. Strong technical understanding required.
• Proven track record owning end-to-end implementations and integrations in complex, matrixed organizations.
• A people and thought leader for a rapidly evolving environment, who can bring structure to ambiguity, manage to results through change, and bring the vision to shape the organization and program they want to lead.
• Strong technical foundation and comfort collaborating with engineers and data scientists.  Equally comfortable with non-technical business partners. 
• Demonstrated ability to forge partnerships with vendors and manage software contracting.
• Excellent stakeholder management, communication, and presentation skills.  Fluent in various level of discussion on marketing technology: technical details and decisions, marketing outcomes and enablement, and full enterprise impact. 
• Exceptional strategic and analytical thinking, with strong business acumen and a consultative mindset.
• Intellectual curiosity, adaptability, and passion for your craft. 

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.