Marketing Operations Lead

Description

The Marketing Operations Lead is a strategic partner to Marketing, Sales, and RevOps, responsible for scaling Qodo’s go-to-market engine through systems, data, and AI-driven processes. Reporting to the Director of Marketing Operations, this role defines the operational strategy, owns the marketing tech stack, and ensures data, automation, and insights support predictable revenue growth.

Responsibilities

• Own HubSpot architecture including lifecycle strategy, lead scoring, routing, and automation governance
• Lead AI-driven initiatives for enrichment, segmentation, and operational efficiency
• Own Clay strategy and enrichment frameworks to support pipeline quality and targeting
• Oversee administration and integration of the marketing technology stack
• Define reporting standards and insights to guide funnel optimization and executive decision-making
• Partner with Marketing, Sales, and RevOps to improve MQL-to-deal conversion and execution

Requirements

• 5+ years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role
• Proven experience in fast-paced B2B startup environments
• Deep expertise in HubSpot architecture, data models, and reporting
• Experience designing AI-powered workflows and agents and scalable enrichment strategies
• Strong technical skills: APIs, webhooks, scripting and automation platforms
• Strong cross-functional leadership and stakeholder management skills
• Strong analytical skills with the ability to drive decisions through data-backed insights
• Ability to translate business goals into systems, processes, and measurable outcomes
• Ability to operate independently while reporting into and partnering closely with senior leadership

About the team

None