Senior Product Manager – Advanced Packaging

Who We Are

Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world. 

What We Offer

Salary:

$174,000.00 - $239,500.00

Location:

Santa Clara,CA

You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more. 

At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits. 

Overview

We’re seeking a seasoned Product Marketing Manager recognized as a subject-matter expert in Advanced Packaging. This role sits at the intersection of market strategy, product definition, and GTM execution—solving complex, high-impact problems and shaping functional strategy. You’ll lead cross-functional initiatives, partner closely with Engineering, Sales, and MarCom, and drive the narrative and roadmap for a key product line.

What You’ll Do

• Own market strategy: Analyze market data to identify trends and opportunities; develop strategic direction from insights; create compelling market analysis presentations for executive and field teams.
• Define product strategy: Translate voice-of-customer and competitive intelligence into market requirements, product positioning, pricing, and use cases.
• Build GTM excellence: Drive product messaging and value differentiation, develop competitive scorecards, and equip field teams with tools for successful launches and adoption.
• Partner across the business: Work with Product Management, Engineering, Manufacturing, and Sales to influence roadmap priorities and accelerate product readiness and revenue.
• Set pricing strategy: Establish pricing and packaging to protect market leadership, enhance margins, and expand TAM.
• Lead cross-functional programs: Guide project teams to key milestones and objectives in a matrix environment; contribute to functional strategy and process improvements.

Desired Experience

• Industry depth: Familiar with Advanced Packaging trends (e.g., 2.5D/3D-IC, FOWLP, fan-out/fan-in, advanced substrates, hybrid bonding).
• Hands-on background: 10+ years in back-end packaging or front-end fab processes; inspection/metrology experience is a strong plus.
• Technical acumen: Solid understanding of the physics and operating principles of semiconductor equipment in exposure, metrology, and inspection.
• Customer-facing strength: Independence in customer communication, problem-solving, product messaging, and value-based differentiation.
• Competitive excellence: Proven in use case development and building competitive scorecards.
• Cross-functional collaboration: Successful track record working in a matrixed organization with Engineering, Sales, PM, and MarCom.

Core Responsibilities

• Lead market requirements and product strategy for assigned product(s)/line(s).
• Develop business and marketing plans to drive competitive advantage, revenue, and market share.
• Assess market penetration, positioning, pricing, and packaging to optimize growth.
• Partner with Engineering and Manufacturing to guide new product development and enhance existing offerings.
• Create field enablement content (value props, competitive battlecards, ROI/TCO models, playbooks).
• Deliver executive-ready market analyses and recommendations.
• Serve as a trusted expert internally; anticipate internal/external challenges and recommend process and product improvements.

Qualifications

Required

• MS or PhD in Engineering, Physics, Materials Sci