AVP, Customer Engagement Marketing

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Get to Know the Opportunity:

As the AVP of Workplace B2B Customer Engagement, you will be responsible for the development and execution of lifecycle marketing strategy and execution aligned with our Workplace goals and objectives. Reporting to the VP of Workplace B2B Marketing, you will play a critical role in driving Voya’s acquisition, adoption and retention strategy as it pertains to Consultants and Plan Sponsors through B2B channels. Leading the Customer Engagement Marketing team, you will spearhead the transformation of our channels and prospect/customer engagement to drive measurable ROI, successful go-to-market planning and execution, and foster innovation in team building, processes, and leveraging marketing technology. Additionally, you will support top-line revenue growth and long-term results by translating business goals into lifecycle marketing strategies, objectives and executions. You'll establish meaningful metrics and KPIs, and drive detailed impact analyses with continuous improvement. You will also support Voya’s unique culture by attracting, retaining, and engaging a diverse and inclusive customer-centric workforce.

The Contributions You'll Make:

• Team Leadership: Build and develop an industry-leading B2B Customer Engagement Marketing team, promoting a culture of accountability, innovation, growth and collaboration.
• Transformation: Support the transformation of our marketing organization into a dynamic, results-driven powerhouse that consistently delivers value, drives innovation, and achieves measurable ROI in our B2B marketing efforts by harnessing the power of marketing technology and establishing a culture of measurement and accountability, while encouraging experimentation and celebrating innovation.
• Strategy Development: Develop dynamic CRM and Customer Engagement strategies that align with Workplace objectives, leveraging the key abilities of these channels to engage Consultants and Plan Sponsors throughout the customer lifecycle.
• Campaign Development: Design multi-channel marketing programs that resonate with our target audience, using techniques to extend the initial visit into ongoing engagement, increasing receptivity to sales and conversion efforts.
• Impactful Partnerships: Build relationships across Brand, Product, Research, Data, and other teams that are critical to Customer Engagement Marketing success. Collaborate closely with Marketing and other cross-functional teams including sales, relationship management, intermediary/consultant relations, product, operations, digital, technology, analytics and finance to align marketing initiatives with overall business objectives and priorities.
• Performance Ownership: Establish KPIs to measure the effectiveness of campaigns, guide data-informed decision-making and ensure continual program optimization. Report results and learnings to the CMO/VP as well as the broader Marketing team, highlighting insights and performance improvements gained through testing and ongoing optimization.
• Consumer Insights: Analyze prospect / customer data and behaviors to identify trends, opportunities for segmentation, and increasingly targeted communication strategies.
• AI and CRM Trend Awareness: Stay current on changes in CRM technology, identify best practices, and bring new ideas to fruition. Identify opportunities for automation and integration of AI / ML into our experimentation strategy.

Minimum Knowledge & Experience:

• 15+ years of progressive exp