Account Executive

Sugartown Worldwide LLC

Job Type:

Regular

Brand Strategy
Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out. 
Our Brand vision statement is: “Create Your Sunshine, A Resort State of Mind”. 
Our Brand Equities are: Casual Glamour, Sunny & Spirited, and Charmingly Disarming.

Job Description

The Account Executive (AE) exists to assure Wholesale accounts are successful in reaching their business objectives to fully represent the Lilly Pulitzer brand while driving Lilly Pulitzer sales.  

 

The AE will be responsible for developing annual and seasonal bookings budgets and managing the associated sales, inventory and receipt levels for each of their Wholesale accounts. This also includes providing direction and supporting the implementation of a comprehensive solution focused on achieving standards for visual merchandise presentation, customer relationships, marketing opportunities and profitable inventory management. The AE will be responsible for both the sell in and sell through of the sun & sport product lines to their account portfolio.  

The AE will also be responsible for supporting in development of strategy for growth for their Account portfolio and executing that strategy on an annual basis. The AE must strive to achieve excellence and results, be committed to building cross-department relationships, take pride in professionalism and strive to be proactive in evolving to achieve ambitious goals. The AE must lay out a business plan that supports the Wholesale channel and Brand growth strategy – and execute on that plan.  

The AE will uphold the Core Values of the company and will work to maintain these values throughout their account portfolio. 

A day in the life… 

• Account Portfolio Planning, Management, Strategy, and achievement of Seasonal/Annual Sales Projections:  

• Develop Annual/Seasonal Booking Budgets. The AE must manage, track, and analyze bookings using Wholesale tools and systems. The AE must feel strong in reporting (Looker) and sharing analysis regarding their Account Portfolio. They must demonstrate a understanding of their business and own the long-term vision for their business channel. The AE must identify and communicate what they need to achieve growth.   

• Go to Market 4x annually to drive initial bookings. The AE must work with the Wholesale team to help plan and host accounts either virtually or in person and ensure accounts receive all information needed. The AE must ensure orders are received by the company deadline and are consistent with the corporate sales plans, assortment recommendations and product/marketing initiatives that optimize financial health and sell-throughs. In season the AE must chase in season reorder/incremental sales. 

• The AE must have strong relationships with their Accounts. They must manage portfolio through strong communication, gathering product information and selling information. It is the AE’s responsibility to monitor and communicate to their manager account growth and challenges.  

• The AE must have strong working knowledge of their marketplace. They are expected to visit accounts/events, provide recaps, assess competition, and have a strong knowledge of their markets 

• Brand Presentation and Marketing Opportunities: