Director, Client Solutions, Analytics

Business Overview 

We are IPG Mediabrands, a client-first, consulting-led, community-driven group of media and marketing specialists around the world on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.  

Position Summary

Your role is to lead Client Solutions, Analytics for a major health client, focusing on Omnichannel DTC Media analytics for their Hematology, Oncology and Cardiovascular Therapeutic Areas. This entails building, scaling, and elevating a holistic approach to campaign execution and measurement ranging from descriptive to diagnostic, predictive and prescriptive analysis across all channels, and leading the team managing all deliverables for this client.

Responsibilities

•    Manage/mentor junior team members.
•    Understand core client business challenges and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities.
•    Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.
•    Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance.
•    Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions.
•    Ensure alignment between day-to-day analytics support & approved measurement frameworks.
•    Prepare & deliver executive-level presentations for internal and external audience.

Key Performance Indicators (KPI’s): 

• Client 
• Strong feedback from client teams on Culture Intelligence & Accountability contributions. 
• Able to deliver best in class research and analytics that drive effectiveness and efficiencies. 
• Able to effectively lead the management of the client’s Culture Intelligence & Accountability 
• Accurately and effectively manage clients’ day to day communications. 
• Internal 
• Able to successfully manage Business Intelligence & Accountability timeline and deliverables for the team. 
• Able to deploy tools and techniques to deliver best in class Business Intelligence & Accountability 
• Commercial 
• Contributor to organic revenue from Business Intelligence & Accountability

Required Skills & Experience

• Excellent written, oral communication, project management and presentation skills.
• Possesses understanding of digital planning and buying, with a focus on standard media metrics
• 8+ years relevant Media or Analytics experience, preferably in an agency environment
• Experience managing digital audiences for targeting and planning
• Strong organizational skills, able to aggregate information and data from multiple sources
• Knowledge of Tableau, SQL
• Demonstrates understanding of digital tagging, tracking, QA, and maintenance

Desired Skills & Experience

• Analytics experience in therapeutic areas of Hematology, Oncology, Cardiovascular
• Knowledge of Python
• Working experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.) preferred
• Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation preferred
• 3rd Party Measurement of Media Crossix, IQVIA, Symphony Health, Purplelabs, Komodo Health
• Initiative does not require candidates to have a college degree

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embr