Vice President of Sales - Grocery

Bel, makers of iconic brands including GoGo squeeZ, Babybel, The Laughing Cow, and Boursin is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. The company has headquarters in Chicago (Bel Brands USA) and New York City (GoGo squeeZ) and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID.

Job Description Summary

The Vice President of Sales for the Grocery Channel will be responsible for accelerating growth by developing and executing strategic sales plans to drive profitable growth for the GoGo squeeZ business within the grocery channel. This leadership position requires a seasoned sales professional who is skilled at collaborating cross-functionally, building and managing high-performing sales teams, delivering on critical KPIs and creating and elevating strong strategic relationships with retail partners. In addition, as an influential leader in the organization, this person will be tasked with creating the strategic vision for the grocery channel while bringing the organization, team and broker partners along on the execution of the strategy.

 

Essential Duties and Responsibilities

• Sales Strategy:
  • Develop and implement grocery channel strategy and retailer specific sales strategies to achieve revenue targets, drive share growth and deliver against long term vision
• Leadership:
  • Lead, mentor, motivate, and develop the grocery sales team to ensure peak performance including development.
• Retailer Partnerships and Growth
  • Establish and strengthen strategic relationships with key grocery retailers to drive mutually profitable business growth.
• Market Insights and Category Influence
  • Understand and analyze market trends such as share, POS data, and consumer insights to identify opportunities for growth and or to mitigate risks by influencing plans and go to market strategies
• Sales Planning, Forecasting & Trade Management
  • Demonstrate strong command and control of business fundamentals including overseeing sales planning activities, trade management, and executional excellence
• Cross-functional Collaboration:
  • Partner closely with sales strategy, marketing, finance, and supply chain teams to ensure alignment of goals and seamless execution of sales plans.
• Budget Management:
  • Leverage strong financial acumen in pricing/promotional strategies to manage and maximize sales budgets to ensure profitable growth of the grocery channel.

 

 

Qualifications

Education:

Bachelor’s degree in business administration, marketing, or a related field. MBA preferred.

Experience:

• Minimum of 12 years of sales experience including directly managing major grocery retailers, broker management, at least 5 years of people leadership, internal sales strategy/customer marketing required.

Skills and Competencies

• Proven track record of achieving sales targets and leading a successful sales team.
• Strong negotiation, communication, and interpersonal skills.
• Strategic thinking with the ability to execute and deliver results.
• Familiarity with market analysis, sales forecasting, and budget management.