Senior Product Marketing Manager, UK and Ireland

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As Senior Product Marketing Manager, UK and Ireland, you will be responsible for communicating the value of Docusign’s products and solutions in our European markets, with a primary focus on the United Kingdom and Ireland. You’ll be responsible for developing a deep understanding of our customers, their challenges, and how our portfolio of solutions can help them deliver better results. This is a highly cross-functional role, in which you’ll partner closely with our Product Marketing, Growth Marketing, Sales, Product Management, and Field Enablement teams to arm stakeholders with compelling messaging that helps to generate and convert demand at various stages of the sales cycle. You will be responsible for crafting compelling narratives and assets that illustrate how Docusign Intelligent Agreement Management (IAM) empowers customers in our core industries, lines of business, and international regions to transform their agreement processes - and their businesses - with our suite of tailored agreement management applications. 

 

This position is an individual contributor role reporting to the Sr. Manager, Solutions Product Marketing - International.

 

Responsibility 

• Develop messaging and assets that highlight the value of Docusign IAM applications and solutions internationally, with a primary focus on the United Kingdom and Ireland

• Monitor and report on product performance, pricing and packaging, and key audience trends

• Support the development and prioritisation of the product roadmap and GTM strategy in the United Kingdom and Ireland and the broader EMEA market

• Partner with Sales and Marketing stakeholders to generate demand, convert opportunities, and drive awareness by activating local solutions messaging and sales plays

• Lead localisation of priority content in EMEA

• Partner with Product Marketing, Growth Marketing, Solution Consulting and Sales to develop and/or localise content for first and third-party events

• Partner with GTM Enablement to develop and/or localise and deliver sales enablement and sales resources to field teams

• Support competitive intelligence initiatives to identify customer needs, refine messaging, and prioritise go-to-market opportunities

• Develop and maintain feedback loops with key stakeholders to ensure their needs are being met and content is performing with key customer audiences

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic 

• 8+ years product marketing or equivalent GTM experience in the B2B SaaS space

• BS/BA degree or equivalent in relevant sales experience

• Experience partnering with cross-functional teams in Marketing, Sales, Product Management, and Field Enablement, in a B2B setting

• Experience working in EMEA markets

• Native or bilingual fluency in English

Preferred 

• Excellent verbal and written communication skills

• Self-starter who can drive cross-functional initiatives with minimal need for supervision

• Proven ability to understand and distill complex topics into simple, compelling messaging that is understandable for non-technical audiences

• Proven ability to develop and execute data driven go-to-market strategies and innovative programs that drive product solutions adoption

• Experience creating and leading sales plays with measurable impact

• Experienc