Analyst, Social Media Content & Engagement Strategy – Corporate Communications

About this role

BlackRock is seeking an Analyst, Social Media Content & Engagement Strategy to join the Social Media team within Global Corporate Communications.

The candidate will be responsible for developing and executing a proactive social media content strategy to build BlackRock’s brand and strengthen our reputation. This individual will collaborate with the Corporate Communications and Global Social Media teams to create engaging content for BlackRock’s various social channels, highlighting positive stories about the firm’s business and impact.

A successful candidate will possess a creative and entrepreneurial spirit, thriving in a fast-paced environment. They will excel at managing multiple projects simultaneously with exceptional attention to detail.

Responsibilities

• Develop a content engine for the firm’s social media channels, including the Employee Social Media Brand Ambassador program
• Help drive the firm’s corporate narrative and spread our messaging across social media
• Perform content mining to identify opportunities for engaging with and amplifying notable third-party commentary that aligns with BlackRock’s reputational goals
• Collaborate with Corporate Communications and Global Marketing to support major company-wide initiatives and ensure all communications strategies are digitally integrated
• Identify innovative content ideas that drive our corporate narrative and brand, helping to protect and enhance our reputation
• Leverage insights from online conversations about BlackRock to inform content and strategy
• Work closely with the Legal & Compliance team to obtain content approvals and ensure social media practices adhere to regulatory requirements

Candidate Qualifications

• Bachelor’s degree required
• 1+ years of experience in content creation, channel management, social and/or digital marketing
• Digital native with robust knowledge of social media and emerging content platforms
• Excellent written and verbal communication skills
• Exceptional attention to detail and strong organizational skills
• Experience using social management tools (e.g., Sprinklr, Brandwatch) for publishing and reporting
• Agency experience or experience managing agencies in-house is a plus
• Financial services, public affairs or politics experience is a plus

About BlackRock Corporate Communications

An important part of BlackRock’s Corporate Affairs function, the global Corporate Communications team leads internal and external communications efforts that advance our purpose of helping more and more people experience financial well-being.

The team develops compelling communications programs that enhance our culture, drive growth, strengthen our reputation, and build our brand.

For New York, NY Only the salary range for this position is USD$80,750.00 - USD$100,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure pro