Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California)

Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

A Brief Overview

The Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California)will lead the strategic planning and execution of multi-channel marketing campaigns focused on driving ticket sales across digital, social, print, radio, experiential and out-of-home. This position will manage a team of marketers and collaborate closely with booking, ticketing, partnerships and talent management teams.

What you will do

• Develop and execute integrated marketing campaigns and budgets for concerts and tours within the southern California area including San Diego, Los Angeles and Santa Barbara, ensuring alignment with ticket sales targets and brand positioning.
• Design and oversee multi-channel marketing strategies that integrate digital advertising, social media, influencer partnerships, traditional media, and experiential marketing, adapting creative approaches to specific artist demographics and market segments.
• Ensure consistent brand messaging across all touchpoints while directing content creation and managing ad spend across paid and organic media, including social, SMS, email, influencer, OOH, digital, radio, and TV channels.
• Collaborate closely with venue marketers, artist teams, record labels, sponsorships, and creative/design teams to develop impactful marketing assets and maintain cohesive messaging throughout campaign phases.
• Cultivate and manage relationships with key media partners, streaming platforms, radio stations, and digital influencers to maximize marketing reach and optimize customer acquisition costs in the region.
• Work closely with artist management, talent buyers, venues, agencies, media partners and internal departments.
• Align efforts with sponsorship, PR and content teams to ensure consistent messaging.
• Present contextualized reporting to stakeholders and provide insights into actionable marketing based on data
• Attend key concerts as marketing representative to support on-site activations, evaluate audience engagement and foster industry relationships with artist teams, partners and internal stakeholders.
• Track and optimize performance metrics (ROI, conversion rates, CPM, CTR, etc.,) using insights to continuously improve campaigns.
• Monitor campaign performance and ticket sales in real time, adjusting tactics to meet sales goals. Partner with analytics and ticketing teams to maximize ticket revenue during peak sales periods.
• Analyze sales data and consumer behavior to optimize pricing strategies, promotional timing, and audience targeting
• Present strategic insights and reports to senior leadership and partners
• Manage and mentor a multi-leveled integrated marketing team of directors, managers and coordinators. Lead hiring, training and talent development to support team and growth. Establish clear performance metrics and career development pathways while fostering a collaborative, results-driven culture.
• Establish performance KPIs and a culture of ownership, collaboration and creativity

Education Qualifications

• BA/BS Degree (4-year) Marketing, Communications, or related field (MBA or equivalent experience is a plus)

Experience Qualifications

• 8-10 years of experience in live events or music marketing.

Skills and Abilities

• Expert in digital media, CRM, social platforms, and paid media strategy
• Proven success leading large-scale, multi-channel campaigns that directly drive sales and audience growth
• Deep understanding of the Southern California music and events landscape
• Exceptional leadership, budget management, and cross-functional