Technical Product Marketing Manager (Cyber)

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

• We invented the cyber ratings industry in 2011
• Over 3000 customers trust Bitsight
• Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

We are seeking an experienced and dynamic Technical Product Marketing Manager to lead our go-to-market strategy and execution in the Cyber Threat Intelligence market. This role combines technical expertise, market insight, and competitive analysis to position our products as the preferred choice for threat and exposure management decision-makers.

Key Responsibilities:

• Market Intelligence and Positioning: Conduct in-depth competitive analysis and industry research, focusing on the evolving needs of organizations in managing cyber threats and attack surfaces. Translate insights into impactful product positioning and messaging.
• Product Knowledge: Maintain a deep understanding of our product capabilities, customer use cases, and market landscape. Leverage this knowledge to develop compelling product narratives that resonate with technical audiences.
• Content Creation: Collaborate with product, sales, and sales engineering teams to create high-quality technical content, including whitepapers, case studies, webinars, solution briefs, and blog posts that demonstrate our product’s unique value.
• Sales Enablement: Equip our sales teams with the tools they need to succeed. Develop competitive battle cards, product feature comparisons, and FAQs that highlight differentiators. Deliver regular training sessions to keep sales teams updated on the latest product developments and competitive insights.
• Thought Leadership: Represent the company in webinars, conferences, and other industry events to increase awareness of our brand and establish thought leadership in cyber threat intelligence and attack surface management.

Qualifications:

• Experience: 7+ years in technical product marketing, product management, or sales engineering within the cybersecurity industry, preferably with a background in cyber threat intelligence or attack surface management.
• Technical Knowledge: Proficiency in cybersecurity concepts, specifically related to threat intelligence, attack surface management, and related technologies.
• Analytical Skills: Strong capability to conduct market research, competitive analysis, and synthesize information from various sources to inform product positioning.
• Communication Skills: Ability to distill complex technical concepts into clear, impactful messaging for various audiences, including technical users, sales teams, and executives.

If you are passionate about cybersecurity and skilled at translating technical capabilities into competitive advantages, we would love to meet you.

The anticipated hiring base salary range for this position is US $125,000 to $140,000 annually for US-based employees. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full-time work schedule, and is Bitsight’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.In addition to base salary, this role is eligible for participation in a commission plan and an equity grant. Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.