Jobs and Careers

General Sales Manager - Automotive/Powersports

United Statesfull_timeVerifiedPosted 9 May 2025

💰 $180,000/yr($100,000/yr – $180,000/yr)

About the role

General Sales Manager

Location: On-site – One of our Southern California-based Harley-Davidson dealerships (Final location to be determined during the hiring process)
Salary Range: $100,000 - $180,000 annually (base + performance-based incentives)Lead with Purpose. Inspire Performance. Deliver Results.The Wise Riders Harley-Davidson dealer group is seeking a highly capable, goal-driven General Sales Manager to lead one of our premier sales teams. Join the largest Harley-Davidson dealer group in CA in one of our Southern California dealerships—where freedom, performance, and legacy drive everything we do. This is an opportunity to deliver best-in-class customer experiences and operational excellence.

What Makes This Opportunity Exceptional

- Competitive Compensation – $100K–$180K annual earning potential with a performance-based structure.
- Iconic Brand – Harley-Davidson represents passion, lifestyle, and loyalty.
- Professional Culture – Join a team that blends energy with excellence, and accountability with opportunity.
- Proven Process – We manage by the metrics, using systems and processes that are proven to drive results.
- Career Advancement – Be part of a rapidly growing dealer group that invests in leadership and promotes from within.
-Ditch the tie. Throw on a Harley shirt. Jeans and sneakers welcome.

Core Responsibilities

- Lead, coach, and manage the Sales Department to achieve monthly sales and profitability goals.
- Recruit, train, and mentor Fit Specialists to ensure full engagement with our structured sales process.
- Set daily, weekly, and monthly sales expectations; monitor activity, CRM utilization, and follow-up execution.
- Conduct daily team huddles, one-on-one coaching, and structured performance reviews.
- Partner cross-departmentally to enhance customer retention and drive backend performance.
- Oversee deal structure, objection handling, and final delivery satisfaction.
- Manage escalated customer issues with professionalism and a solutions-first approach.
- Ensure full compliance with dealership processes, standards, and applicable state policies.

Qualifications

- 3+ years of high-volume sales management (motorcycle, auto, RV, or powersports strongly preferred).
- Demonstrated success developing teams and exceeding KPIs.
- Excellent communication, coaching, and operational oversight skills.
- Strong working knowledge of CRM platforms, sales reporting, and lead optimization tools.
- Passion for motorcycles and the Harley-Davidson lifestyle.
- Valid motorcycle endorsement and California driver’s license (or willingness to obtain).
- Availability to work weekends, holidays, and during peak sales events.

Physical & Work Environment Requirements

- Must be able to walk, stand, bend, and lift up to 25 lbs.
- Ability to balance and push an 800+ lb. motorcycle (with assistance).
- Work performed in a showroom environment with occasional exposure to vehicle exhaust, cleaning chemicals, and high noise levels.

Employee Benefits

- Competitive performance-based pay
- Medical, Dental, and Vision Insurance
- 401(k) with Company Match
- Paid Time Off and Holidays
- Employee Discounts on Parts, Apparel, and Motorcycles
- Volunt