Director of Strategic Finance

We’re looking for a finance-led operator who can identify opportunities, develop strategies to capture them, and drive informed decision-making across the business. As Director of Strategic Finance, you’ll partner closely with leaders across Growth, Retention, Merchandising, Planning, Operations, and the executive team to transform data into actionable insights, evaluate strategic initiatives, optimize resource allocation, and improve business performance. This role blends strategic thinking with hands-on analysis and plays a key role in shaping how the company grows, invests, and creates value.

Please note that this is a hybrid position of 4 days/week in our Los Angeles office

What You'll Do

• Overall financial responsibilities
• • Lead all FP&A activities, including forecasting, budgeting, and variance analysis
  • Partner with leadership to design and evaluate key initiatives, measure financial impact and KPIs, and drive performance improvements 
  • Become an expert in data systems and own the transformation of back-end data into relevant business information
  • Conduct self-driven analyses, develop insights, and make recommendations across all dimensions of the business
  • Serve as the right-hand person to the SVP of Finance, Strategy, and Operations
  • Maintain and upgrade core models/files while streamlining and simplifying them on an ongoing basis
  • Develop and/or refine key reporting structures to better serve internal customers 
  • Collaborate cross-functionally and communicate financial insights clearly 
• Example analyses
• • Evaluate customer acquisition cost, retention trends, and marketing efficiency across channels to optimize customer growth investments
  • Calculate LTV and cohort performance to inform acquisition spend, retention strategies, and long-term profitability
  • Assess the impact of promotions, pricing strategies, and discounting to maximize revenue, margin, and customer engagement
  • Partner with merchandising and planning to optimize inventory investments, buy quantities, product assortments, and pricing decisions
  • Analyze product, channel, and customer profitability to identify opportunities for growth and margin expansion
  • Develop frameworks to evaluate operational performance, identify process improvements, and reduce costs across fulfillment, logistics, and customer experience
  • Build and maintain financial models to support annual planning, forecasting, resource allocation, and long-range strategic planning
  • Evaluate capital allocation decisions and strategic initiatives, including new business opportunities, technology investments, and organizational scaling
  • Support expansion opportunities across wholesale, international markets, digital marketplaces, licensing, and other growth channels
  • Develop executive reporting and KPI frameworks that provide visibility into company performance and inform decision-making across departments
  • Partner cross-functionally with leaders across Marketing, Merchandising, Operations, Inventory Planning, and EDP teams to evaluate business performance and drive improved outcomes
  • Conduct ad hoc analyses and develop recommendations on key business questions across all areas of the company

What You Have

• 7-10+ years in Strategic Finance, Analytics, Strategy, Go-to-Market Finance, Management Consulting, Investment Banking, and/or similar
• Ability to translate complex data into clear, actionable recommendations
• Comfort challenging assumptions - respectfully and directly
• A self-starter mentality; ability to work in a fast-paced, entrepreneurial environment
• Ability to think creatively and strategically while maintaining a rigorous business and financial discipline 
• Strong verbal and written communication skills
• Proven ability to lead, build relationships, and work effectively in a cross-functional team environment 
• Responsible and reliable, delivering on-time and at a high-quality
• Strong SQL / BI fluency (able to self-serve analysis)
• Bachelor’s degree required 
• Nice to haves:
• • DTC, subscription, or e-commerce experience
  • Experience partnering closely with performance marketing teams