Associate Director - Content Management Product Enablement

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
 
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

 

The Position

The Associate Director, Content Management Product Enablement role is a strategic, hands‑on role that drives the content management system capabilities roadmap and builds best‑in‑class capabilities aligned with our design system. This role owns product development within the content management platform (AEM) including the Design System that integrates with AEM to enable content authors to construct digital and omnichannel experiences. Responsible for UX/UI, technology, governance and enablement. This role will be responsible for scaling omnichannel content operations by evolving a modern, accessible Design System, decomposing experiences into reusable components, designing intuitive interfaces, and supporting user research and A/B testing. The role empowers the content operations team to manage content with high efficiency, quality and speed, and promotes adoption of design standards, improved usability, and cross‑functional collaboration to deliver consistent, high‑impact digital experiences aligned with brand strategy and business objectives.

 

Relationship

The Associate Director, Content Management Product Enablement role will report directly into the Director, Content Management & Production Lead as part of the broader Experience Operations team under the MPS organization. The role will regularly interface with Experience Operations, Omnichannel partners, Marketing teams, HCP, Patient and Therapeutic Area Leads, Sales and Market Access, IT, Marketing Operations and Program Management teams.

 

Essential Functions

• Strategy & Execution: Lead the content management system product roadmap to empower a centralized content operations team to create, manage, and update digital experiences. Implement digital user‑experience best practices through the continued evolution of the design system. Analyze partner strategies and leverage those insights to inform discussions and drive measurable business impact. Serve as a trusted partner in executing digital experiences that align with strategic business objectives. Continuously develop and optimize infrastructure and capabilities for executing omni‑channel digital programs, ensuring alignment with system requirements, operational processes, and future capability roadmaps.
• Leadership: Lead and develop the capabilities of the content management team and the content production service. Serve as a subject-matter expert, offering guidance, feedback, and support to ensure the content operations team's success and alignment with organizational and customer-experience objectives.
• Project and Product Management: Manages digital content platforms (like AEM), oversees project timelines, and coordinates with teams to deliver digital projects on time and within budget. Owns and drives the capabilities roadmap for the design system and AEM features.
• Stakeholder Engagement & Collaboration: Promote digital technology adoption across functions by establishing and managing governance frameworks for solution usage, workflows, and digital asset management. Partner with internal and external stakeholders — such as marketing, creative agencies, and IT — to optimize content production and management. Provide leadership and training to creative and brand agencies on applying the des