Global Industry Solutions Marketing Director – Public Sector

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Public Sector globally.  In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.  

What you get to do in this role: 

• Own the narrative: create breakthrough positioning and messaging that tells how the ServiceNow AI platform creates value in areas that matter most to Federal Civilian, Defense and State Government buyers.  
• Distill crisp positioning, messaging and competitive differentiation in collaboration with stakeholders from the Product, Sales and GTM organizations.  
• Utilize leading AI tools to challenge your thinking and writing: have an AI-first mindset with respect to scaling positioning and messaging across global markets.  
• Contribute subject matter expertise and leadership to cross-functional teams that are creating and executing GTM plans for the public sector: represent buying groups, deliver channel recommendations and inputs to thought leadership programs, create the content payload for sales enablement.   
• Educate the analyst community so they understand how to properly communicate ServiceNow value propositions to their clients and accurately represent ServiceNow relative to the competition. 
• Own public sector program delivery for ServiceNow’s events: Knowledge, World Forums and AI Summits.  
• Help rewrite the playbook for B2B messaging and marketing and learn continually while doing so.  
• Represent ServiceNow at industry events around the globe in speaker, customer-facing or event support roles.  

Qualifications

To be successful in this role you have:

• Excellent storytelling, positioning, messaging, and writing skills (script and copy writing, presentations, keynotes, long and short form B2B content). 
• Public speaking ability in a variety of settings: at customer or analyst meetings, in breakout sessions at industry events, or on a stage.   
• Depth of knowledge about the public sector, its subsets, and how their enterprise software buying needs and behaviors are unique. 
• Ability to work in a fast-paced, dynamic environment and adapt quickly to changing priorities. 
• 12+ years of experience in product marketing, with a focus on product marketing in an enterprise-level, matrixed organization, working across global stakeholders, multiple functions, and complex interdependencies. 
• Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred). 
• Must be a high-impact individual, dynamic speaker, and leader 
• Up to 25% travel, nationally and internationally 

For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assi