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Senior Agency Media Partnerships Manager - epocrates

athenahealth
Remote - NJ, United States, United StatesRemotefull_timeVerifiedPosted 13 Feb 2025

About the role

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Senior Manager, Agency & Media Partnerships – epocrates

We are looking for a Senior Manager of Agency & Media Partnerships to join our epocrates division. In this role, the Senior Manager of Agency & Media Partnerships will act as a leader within epocrates and will be responsible for establishing, strengthening and expanding strategic relationships with healthcare advertising agencies, particularly at the executive level. This individual will be responsible for managing and growing relationships with C-suite executives, senior leadership, and key decision-makers at leading agency organizations, ensuring that epocrates is positioned as a trusted and indispensable partner in the healthcare media landscape.

As the primary executive liaison for some of epocrates’ largest agency partners, the Senior Manager, Agency & Media Partnerships will foster deeper engagement and unlock new business opportunities. This role requires a proactive and strategic leader who can influence agency stakeholders, shape partnership strategies, and drive incremental revenue growth. A key focus will be on expanding executive-level engagement through high impact, in-person interactions such as strategic business reviews, executive roundtables, innovation summits, and offsite leadership forums.The ideal candidate will bring a proven track record of managing senior agency relationships, navigating complex organizational structures, and driving revenue growth.

The Team: epocrates, Inc., an athenahealth company, is recognized for developing the #1 medical application among U.S. physicians for clinical content, practice tools, and health industry engagement at the point of care. epocrates has established a loyal network of more than one million health care professionals, including 50 percent of U.S. physicians, who routinely use its intuitive solutions to help streamline workflow and improve patient care. More than 1 million healthcare providers rely on epocrates and there are significant investments being made in product technology and innovation, and this year is a fantastic opportunity for marketing to re-energize the brand for customers, users and prospects. We are looking for the right candidate to help us reach our full potential this year and in the future.

Job Responsibilities

  • Build and enhance relationships with C-suite and senior leaders within our largest agency partners.

  • Develop and execute a strategic engagement plan to position epocrates as a key partner at the executive level.

  • Serve as a trusted advisor, providing thought leadership and insights that align with agency and client business objectives.

  • Own and exceed revenue and growth targets for assigned agencies, leveraging executive relationships to unlock new opportunities.

  • Drive long-term commercial strategies in collaboration with agency partnership leads and internal teams.

  • Identify whitespace opportunities to expand epocrates' presence within agencies and their brand clients.

  • Collaborate with Sales, Marketing, Product, and Customer Success teamsto meet agency needs effectively.

  • Provide insights on agency and market trends to inform go-to-market strategies, product development, and competitive positioning.

  • Represent epocrates at key industry conferences, agency leadership forums, and executive networking events.

  • Serve as an ambassador for epocrates, enhancing visibility and credibility within the healthcare agency ecosystem.

Typical Qualifications

  • Bachelor’s degree in a relevant field; MBA or equivalent experience preferred.

  • 10+ years of experience in agency partnerships, media sales, or strategic business development.

  • Extensive experience managing and growing executive-level relationships within major agency networks.

  • Proven success in driving revenue growth and exceeding sales targets through strategic account management.

  • Deep understanding of healthcare media, digital advertising, and agency business models.

  • Strong track record of leading high-impact business engagements and strategic negotiations.

  • Proven experience collaborating effectively with strategy and executive teams in healthcare-focused agencies.

  • Experience working with top-tier agency networks is highly desirable.

  • Exceptional executive presence and ability to engage, influence, and build trust with senior agency stakeholders.

  • Deep knowledge of agency structures, decision-making processes, and media planning workflows.

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athenahealth

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