Marketing Research Project Manager
HumanaAbout the role
Become a part of our caring community and help us put health first
Humana’s Corporate Marketing organization is looking for a Marketing Research Project Manager to join the Market Research team as a Senior Market Research Professional working remote anywhere in the US. The goal of the Market Research team at Humana is to discover and illuminate insights into market conditions and customers’ wants and needs to reduce risks and maximize opportunities for Humana, all in service of improving the health of the people we serve.
In this role, you will work with marketing partners and the lines of business to define a learning agenda and key strategic insight needs. You will play a pivotal role in insuring that the business teams understand and hear the voice of the customer and other key stakeholders.
Key Actions & Role Responsibilities (per each project)
Determine the key business questions to be answered
Scope the right research audience
Secure research sample (if not using a panel)
Selection of the appropriate vendor from our approved set of research partners
Partner with the vendor to identify the best research methodology
Gain approvals and alignment on research instruments including legal and compliance
Project manage the vendor through the research
Vendor conducts data analysis and provide initial report (Senior Market Research Professional works in conjunction with the vendor to deliver a final report focused on true insights and direction to the business)
Present insights to all stakeholders
In this role, you may also assist other researchers on the team in larger, more complex projects and assignments. Budget management and tracking as well as other research operations may also be assigned.
Use your skills to make an impact
Required Qualifications
Bachelor's degree or higher in Market Research, Data Analytics, Marketing, Communications or Business
5+ years of marketing research experience in both qualitative and quantitative projects
Experience with and an understanding of a variety of research methodologies
Strong project management skills and the ability to proactively address obstacles
Ability to take data and turn it into a compelling story through insight, data visualization, etc.
Strong presentation skills and experience communicating complex and functional strategies to senior management
Preferred Qualifications
Master's degree or other graduate degree
Experience in the healthcare and/or health insurance industries
Healthcare, Provider research experience
Medicare/Senior Consumer experience
Experience in market research with low-income consumers
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and ema
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