Sr. Manager, Communications

Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.

Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.

The Role

This role sits at the center of Cedar’s external voice. The Senior Manager, Communications is the operational engine behind how we show up in the market, translating our strategy and point of view into clear, compelling execution across media, events, and social.  This role sits at the intersection of strategy and execution. You will work closely with the VP of Communications, Content & Events to translate Cedar’s point of view into clear, compelling communications, and you will independently own the day-to-day execution that brings that strategy to life. The scope includes managing our PR agency, driving executive visibility, programming high-impact event content, and fully owning Cedar’s organic social presence.

This is a role with real autonomy and accountability. You will have the opportunity to lead initiatives end to end, make judgment calls, and move work forward, while also collaborating closely with senior leaders, agency partners, and cross-functional teams.  You will help determine how we show up in moments that matter, how clearly our story is told, and how effectively our leaders are positioned. The work here is visible, impactful, and directly tied to Cedar’s credibility and growth.

Responsibilities

Communications & PR

You will be the primary lead for Cedar’s communications and PR engine, with support from an external agency. You will be expected to exercise strong judgment, triage inbound opportunities, and move quickly in a fast-moving media environment.

• Manage Cedar’s PR agency relationship, including weekly agendas, deliverables, media pitching, briefings, press releases, awards, and speaking submissions.
• Drive executive visibility efforts for Cedar leadership across earned, owned, and social channels.
• Partner closely with the VP on executive messaging, narrative development, and positioning, then operationalize that work across channels.
• Proactively identify new media opportunities, partnerships, content syndications, and platforms to expand Cedar’s reach.
• Maintain and manage communications infrastructure including media trackers, press calendars, award trackers, and briefing documents.
• Measure and report on communications performance using defined KPIs, and translate results into actionable insights.
• Own planning and execution of the communications calendar across press, thought leadership, announcements, and campaigns.

Event Programming & Content

Events are one of Cedar’s strongest and most differentiated communications channels. This role plays a central part in shaping what Cedar says on stage and how it shows up in the market.
You are not responsible for logistics. You are responsible for clarity, quality, and impact of the content.

• Develop, refine, and edit executive-level speaking content including talk tracks, presentation decks, briefing materials, and session narratives.
• Manage earned speaking submissions for Cedar executives and subject matter experts across industry events and media partnerships.
• Support programming for Cedar’s owned events by helping identify, recruit, and secure external speakers.
• Partner with internal stakeholders to shape session themes, discussion questions, and content flow for high-profile events.
• Ensure consistency between Cedar’s event content, broader narrative, and commercial priorities.

Social Media

This role owns Cedar’s organic social presence outright. This role requires strong editorial instincts and comfort writing in multiple executive voices.

• Own and execute Cedar’s organic social strategy across LinkedIn and X using a data-driven approach.
• Draft, schedule, and publish content for Cedar’s corporate channels.
• Manage organic executive social for key Cedar leaders, including content planning, drafting, posting, and engagement.
• Monitor performance, report on results, and partner with Demand Gen to identify high-performing content for amplification.
• Integrate emerging formats, platforms, and technologies where appr