Sales & Education Executive, Northeast
e.l.f. BeautyAbout the role
e.l.f. Beauty is seeking a dynamic, results-driven Sales & Education Executive to lead field execution across the Northeast market, with a primary focus on NYC retail stores. This role drives revenue growth and market share across e.l.f. Beauty brands—including e.l.f. Cosmetics, e.l.f. SKIN, and Naturium—by delivering against retail sales goals, executing the in-store marketing and events calendar, and elevating brand education and selling effectiveness across a multi-city, multi-location territory supporting a top national beauty retailer.
As a strategic thinker and hands-on leader, the Sales & Education Executive will recruit, coach, and develop a high-performing field team (Account Coordinators and Brand Specialists), ensuring consistent brand representation, exceptional in-store experiences, and operational excellence. The leader will build and nurture retailer partnerships, translate corporate priorities into scalable field programs, and partner closely with cross-functional teams (Sales, Education, Marketing, Operations) to align initiatives, tools, and resources. Success in this role is measured by sales achievement, productivity gains, event excellence, and capability building that accelerates growth across the Northeast territory.
Responsibilities:
- Deliver and exceed retail sales targets, continuously striving to improve brand ranking and market share.
- Monitor weekly sales performance, analyze trends, and identify opportunities by door, district, and market; adjust strategies to maximize results.
- Execute brand and retailer promotional calendars at market and door level, aligning to launches, key moments, and productivity goals.
- Build and optimize team visit calendars prioritizing top doors and growth opportunities; partner in-store side-by-side with retailer teams to elevate the customer experience and drive sell-through.
- Develop strong, trust-based relationships with retail leadership, selling staff, and brand partners to increase brand advocacy and visibility.
- Conduct Brand Business Reviews with store and retailer leadership to align goals and build collaborative strategies to achieve them.
- Ensure flawless brand presentation, visual merchandising standards, and fixture/shop maintenance; proactively surface and resolve inventory challenges.
- Lead best-in-class education and sales training at store level to grow knowledge, confidence, and love for all e.l.f. Beauty brands.
- Onboard and train new Brand Specialists on product knowledge, selling techniques, tools/systems (e.g., Planday, Bullhorn), and field standards.
- Facilitate timely store trainings for newness, launches, and seasonal priorities; ensure consistent selling standards across all supported locations.
- Provide ongoing, in-the-moment coaching on the sales floor to field and store teams and customers, elevating service and conversion.
- Deliver clear, compelling brand storytelling that connects education to results and reinforces consistent execution.
Retail Sales
Education
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