Senior Market Research & Analyst Specialist

Position Overview 

Brightcove is looking for a Sr. Market Research & Analyst Relations Specialist to join our strategy team. In this role, you will oversee Brightcove’s market intelligence, competitive intelligence, and engagement with the analyst community. The goal is to help Brightcove prioritize our market opportunities, optimize our competitive positioning, and inform analysts about the unique value that Brightcove brings to the markets we serve. 

This role requires an understanding of market analysis, competitive analysis, and how to position the Brightcove value proposition for relevant market analysts. The ideal candidate for this role excels at the fundamentals: presenting Brightcove in a positive and professional way, managing analyst relationships effectively, using analyst resources to generate market insights, planning and executing analyst briefings, hosting analyst tours and events, and advocating for favorable analyst coverage in product evaluations and publications.

Job Responsibilities:

• Market research
• Research specific topics at the request of the strategy team or other teams at Brightcove (PM, PMM, Corporate Development, Executives, Investor relations), reviewing articles available through analyst subscriptions
• As needed by the Strategy team, identify analysts with areas of coverage on key research topics and organize analyst query calls with stakeholders to obtain market insights
• Interact with and support the business, solution management, field marketing, solution/partner marketing, field sales, other comms functions, globally and with specific regions as needed
• Review analyst publications for mentions of Brightcove and its competitors and make this information available to cross-functional stakeholders at Brightcove
• Attend and summarize key webinars where topics are relevant to Brightcove’s industry and business
• Advise Brightcove leaders and internal teams about analysts perceptions about Brightcove, competitive insights and industry trends.
• Provide estimates of addressable market for opportunities that pertain to Brightcove’s product and go to market strategies
• Competitive insights
• For each distinct market need that is being addressed by the product strategy, track the competitors that provide the best alternatives in the market
• Compare Brightcove’s capabilities & integrations to competing products
• Provide feedback to Product and Marketing teams about areas where competitors have strengths and which of these strengths are most important to the market
• Analyst relations
• Develop and implement analyst relations plans in alignment with company portfolio and growth objectives 
• Manage purchasing, and price negotiations with analyst relations firms for market research subscriptions 
• Regularly meet with analyst contacts to identify upcoming coverage where Brightcove should be evaluated 
• Drive Brightove participation in major analyst research publications (e.g. Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes), coordinating cross functional teams to complete the detailed questionnaires
• Generate Analyst Relations content, including briefing documents, messaging, competitive positioning, rebuttals, and responses to issues
• Act as editor to ensure evaluations to position Brightcove’s answers in the best light possible with a writing style that is consistent and professional; and obtaining final executive approvals prior to submission as needed
• Manage reporting, results analysis and distribution of all key analyst reports to bring key insights and efficiency to the organization.

Qualifications/Experience:

• Bachelor's degree in Business, Marketing or Communications preferred
• 5+ years of marketing communications experience 
• 5+ years in a strategic analyst relations position 
• A team player with a positive attitude and a collaborative work style
• Trusted relationships with analysts and influencers
• Knowledge of trends in communications and analyst relations
• Exceptional interpersonal, written/verbal communication skills and attention to detail
• Experience working directly with executives, product management and product marketing functions
• Proven and successful in balancing strategic thinking with tactical, detailed execution.
• Ability to be creative, strategic, analytical, and think outside the box to solve problems and secure opportunities
• Ability to develop metrics, build executive summaries and communicate market insights
• Ability to work independently, managing multiple projects simultaneously with minimal supervision
• Strong project management and time management skill