VP of Indirect Channel Sales

Job Description

Balsam Hill, a leader in premium artificial Christmas trees and holiday décor, is seeking an accomplished leader to drive our indirect channel efforts and accelerate omnichannel growth through strategic wholesale partnerships and marketplace expansion.

Reporting to the Chief People & Growth Officer, the VP of Indirect Channel Sales will play a pivotal role in developing and executing comprehensive strategies to expand Balsam Hill's market presence through indirect channels. This role will drive strategic initiatives, manage complex relationships across multiple stakeholders, and ensure the successful execution of partnership-driven growth opportunities. While the primary focus will be on the U.S. business, successful candidates will provide mentorship and guidance to the international growth team, offering leadership and insight into international indirect channel growth.

If you’re a visionary leader with a passion for omnichannel innovation and a track record of driving impactful results through indirect sales channels, we want to hear from you. This full-time position is expected to work in a hybrid model, which currently includes Tuesday and Wednesday in-office. Regular travel (~10-20%) to key retail partners and team locations will be required, primarily within the U.S.

What you’ll do:

• Develop and execute comprehensive indirect channel strategies that align with Balsam Hill’s direct digital and in-store experience and support our omnichannel goals
• Lead and optimize Balsam Hill's indirect channel business, including:
  • Strategic relationships with national retailers
  • Marketplace partnerships and growth
  • Reverse logistics programs
• Drive analytical decision-making through:
  • Demand planning and forecasting
  • Supply chain optimization
  • Sales performance analytics
  • Channel profitability analysis
• Collaborate cross-functionally with:
  • Merchandising teams on product development and assortment strategy
  • Marketing teams on channel-specific programs and brand positioning
  • Operations teams on supply chain and reverse logistics
  • Technology teams on e-commerce and system integrations
  • International business teams on strategies to accelerate indirect international channel growth
• Lead strategic planning and execution for:
  • Amazon business growth and optimization
  • National account management
• Lead the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translate company initiatives into a clear vision, aligning team actions with company priorities while fostering performance and professional development

What you bring to the table:

• 20+ years of progressive retail and account management experience; global experience strongly preferred
• 10+ years of leadership experience with P&L responsibility
• Proven track record in omnichannel retail strategy and execution
• Extensive experience in:
  • Strategic planning and execution
  • Channel strategy development
  • Product marketing and development
  • Amazon marketplace optimization
• Demonstrated success in managing relationships with major retailers (Target, Costco, Sam’s Club, Lowes, Home Depot, Amazon, Walmart, etc.)
• Strong background in both traditional retail and eCommerce
• Experience in multi-channel sales team leadership (direct and indirect); proven ability to recruit and develop high-performing teams
• Track record of successful cross-functional leadership, relationship building, and stakeholder management
• Leadership competencies:
  • Strong analytical and data-driven decision-making
  • Executive presence and communication skills
  • Change management and organizational development expertise

Note: the responsibilities and scope of this role are subject to change as business needs evolve.

About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines.

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.