On Premise Distribution Manager

Company Description

The On-Premise Distribution Manager (OPDM) is responsible for ensuring top-tier execution through Direct Store Delivery (DSD) distributors and managing relationships with our foodservice distribution network. The primary objectives include meeting regional distribution and volume targets, as well as enhancing premium brand execution in alignment with the national strategy. Expanding REACH and availability remains our department’s highest strategic priority. To achieve this, we must continue to unlock the full potential of our people and our network.

Key responsibilities include: communicating strategic priorities and driving sales initiatives; creating and implementing annual business plans; setting, tracking, and measuring Key Performance Indicator (KPI) execution; monitoring sales and Point-of-Sale (POS) data; contributing to and utilizing Red Bull systems (e.g., Business Insights); and sharing best practices across teams.

Job Description

DRIVING RED BULL NORTH AMERICA (RBNA) STRATEGY AND CREATING ALIGNMENT WITH DISTRIBUTORS

Develops a communication process to ensure proper alignment and understanding of strategies, initiatives, and targets.

Maintains continuous communication with distributor leadership (including distributor partner key principals and broadline) to assess progress against strategies and initiatives.

Drives best-in-class execution of the annual business plan across all OnP distributor routes to market.

Cultivates strong, best-in-class relationships with key distribution management stakeholders to effectively execute business plans and achieve key objectives.

GO-TO-MARKET STRATEGY

Develops a communication schedule for National On-Premise Account mandates, Limited Time Offers (LTOs), VIP Program updates, and pricing alignment in collaboration with DSD and Vistar teams.

Ensures that Distribution Partners (DPs) establish a tracking system to monitor progress against set targets (DSD).

Leads the internal on-premise foodservice strategy for the region through broker management and distributor stakeholder coordination (BL).

Oversees the planning and execution of local food shows.

BUSINESS PLAN

Provide ongoing feedback to headquarters and regional leadership regarding the performance of regional KPIs.

Develop annual business plans and strategies based on organizational requirements, point-of-sale/resource needs. For Direct Store Delivery (DSD), this includes distribution, volume, investments, consistent communication with ownership and top management, as well as KPIs. For Broadline (BL), this entails sales blitz development and planning for Broadline Distributor key events, such as foodshows, GSMS, and other significant events.

Collaborate during the Monthly Plan and Review (MPR) and Mid-Year Review (MYR) processes with Distributor Partners (DP) to make necessary adjustments and ensure achievement of the annual business plan. Additionally, partner with the Distributor Partner Manager (DPM) and Distributor Partners to develop the annual business plan for Direct Store Delivery (DSD) and Vistar.

Identify and capitalize on key customer opportunities to address SKU and distribution gaps, ensuring an optimal assortment is consistently available to local distributors (Broadline).

Lead the identification and acquisition strategy for prioritized incremental foodservice operator targets within the region (Broadline).

BUSINESS INTELLIGENCE

Develops a deep understanding of the responsible market and its characteristics, providing actionable insights and recommendations to support the Distribution Partner (DP).

Maintains strong working knowledge of all Red Bull systems and relevant distributor/branch platforms (e.g., The Hub, MSA, CPM, BI).

Analyzes monthly reports to identify significant areas of opportunity for the DP and leverages these insights to help improve market conditions.

Manages and monitors internal budgets effectively.

Conducts volume forecasting and planning for each distributor location, aligning with national volume objectives set by headquarters (HQ).

Implements a thorough routine of auditing and analysis to ensure compliance with the VIP program and maximize return on investment (Direct Store Delivery - DSD).

Holds Distribution Partners accountable for submitting data into the MSA system to ensure accurate and timely information; consistently tracks daily and weekly submissions (DSD/Vistar).

DISTRIBUTOR STRUCTURE & ACCOUNTABILITY EXPERT

Collaborate with the broader On-Premise Regional team of Managers and Specialists in various geographies to create effective programs, foster relationships, and promote internal collaboration as well as coordination with distributor sales personnel.

Identify opportuni