Americas Consulting Brand Activation Leader, Associate Director

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all.   The exceptional EY experience. It's yours to build.   EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.  

Location: Denver, Boston, Houston, San Antonio, Los Angeles, Sacramento, San Diego, Seattle, Salt Lake City, Milwaukee, Atlanta, Miami, Tampa, Jacksonville, Charlotte, Nashville, Chicago
 

Associate Director – Americas Consulting Brand Activation Leader
 

As the Americas Consulting Brand Activation Leader you will be a pivotal member of our leadership team, responsible for driving the success of our brand, products and services in the market through strategic planning, data driven insights and influential brand communication. Your role will play a critical part in shaping both the short-term and long-term consulting strategy, ensuring our services and expertise remain relevant and appealing to our clients and prospects.

This position is responsible for ensuring that we implement the overall EY brand while driving consideration for Americas Consulting as the Leading Transformation Consultancy that allows our clients to shape their future with confidence. You will collaborate closely with our strategic marketing and demand generation teams to bring campaigns to life, rooted in customer insights and data. You will have oversight of a talented team leading activation through all our channels including: paid media, organic social, SEO and ey.com. Your ability to understand the buyer needs, translate those into a compelling creative expression, deploy in the right channel, and measure performance to drive engagement and revenue will be the hallmark of your success.

General responsibilities:

• Develop and execute brand activation strategies to support marketing campaigns, collaborating closely with strategic marketing and demand generation.
• Identify gaps in the market and spot brand opportunities.
• Partner with creative and media buying agencies to ensure the EY Americas Consulting strategy is effectively deployed in the market.
• Craft marketing consideration campaigns that position EY Consulting Services as the Transformation Leader and Technology Leader of choice.
• Manage relationships with SEO and SEM vendors to optimize growth and visibility.
• Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decision and maximize ROI.
• Lead and mentor a talented team in creating compelling website content with a strong understanding of SEO to boost organic traffic.
• Oversee a team of paid media experts, EY.com leads, and creative professionals to ensure cohesive brand messaging.
• Ensure we safeguard the EY brand aligning brand activities to the overall company goals
• Oversee the production of marketing collateral.
• Supervise the production of high-quality marketing collateral and maintain a creative library and data asset management tools.
• Measure the success of overall campaigns and provide recommendations.
• Host regular planning calls with key stakeholders, demand generation and event planning team.
• Act as a brand ambassador, embodying and promoting the EY brand ethos.

Skills and experience

• 10-12 years of related work experience
• Demonstrated people management experience
• Strong strategic and planning skills to develop and implement effective brand activation strategies
• Excellent communication and presentation skills to effectively convey brand messages to different stakeholders including clients, alliances, staff and prospects
• Proficiency in digital and traditional marketing channels to activate the brand across multiple touchpoints and platforms including paid media, content marketing, social media and SEO.
• Analytical skills to track and measure the success of brand activation campaigns, using data to inform future strategies
• Interpersonal skills to work collaboratively with different teams such as marketing, sector, alliances and service lines
• Able to manage multiple workstreams simultaneously
• Detail-oriented with excellent project management, financial acumen, and negotiating skills
• A startup mentality with a bias toward action and the ability to flex in a fast-paced environment
• Experience working in both virtual and in-person event environments, and with managing internal and external teams
• Positive and motivated self-starte