Project Manager, Digital Marketing & Fundraising Strategy - HYBRID

Discover Vanderbilt University Medical Center:  Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. Vanderbilt Health is committed to an environment where everyone has the chance to thrive and where your uniqueness is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt’s mission is to advance health and wellness through preeminent programs in patient care, education, and research.

Organization:

Development

Job Summary:

Digital & Direct Marketing (DDM) is a multifaceted fundraising team with both programmatic fundraising goals executed through direct mail and digital campaigns as well as functional responsibilities to support the digital marketing needs of the Development team at large. This is accomplished through data analysis, thoughtful and strategic donor communications, content development and well-integrated multichannel fundraising avenues that include direct mail, email, social media crowdfunding, and peer-to-peer fundraising.

The Project Manager’s primary role will be to execute digital fundraising and marketing tactics for both the programmatic and functional responsibilities of the DDM team. A large portion of this work will be primarily within the Adobe Marketo Engage platform to support internal client initiatives across the Development department, under the supervision of the Director, Digital Marketing & Email Automation.

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Vanderbilt University Medical Center Development

Job Description

 

Working Title: Project Manager, Digital Marketing & Fundraising Strategy

HR Classification: 3257 - Digital and Direct Marketing Project Manager

Reports to: Director, Digital Marketing & Email Automation

 

Purpose:

Through the exceptional capabilities and caring spirit of its people, Vanderbilt University Medical Center leads in the delivery of exemplary health care, improving the lives of individuals and communities regionally, nationally and internationally. We combine transformative educational programs, compelling scientific discoveries, and distinctive personalized care to achieve this goal.

 

To consistently achieve excellence in medical science and health care, Vanderbilt University Medical Center Development builds relationships and encourages philanthropic contributions to directly impact today’s work and to secure a strong future of service. Enthusiastic and timely support from our philanthropic partners enables the Medical Center as a nonprofit academic medical institution to excel in conducting groundbreaking research, training future leaders and providing compassionate care to patients.

 

Position Summary:

Digital & Direct Marketing (DDM) is a multifaceted fundraising team with both programmatic fundraising goals executed through direct mail and digital campaigns as well as functional responsibilities to support the digital marketing needs of the Development team at large. This is accomplished through data analysis, thoughtful and strategic donor communications, content development and well-integrated multichannel fundraising avenues that include direct mail, email, social media crowdfunding, and peer-to-peer fundraising.

 

The Project Manager’s primary role will be to execute digital fundraising and marketing tactics for both the programmatic and functional responsibilities of the DDM team. A large portion of this work will be primarily within the Adobe Marketo Engage platform to support internal client initiatives across the Development department, under the supervision of the Director, Digital Marketing & Email Automation.

 

Primary Responsibilities:

 

• Assist the Director, Digital Marketing & Email Automation with email strategy and execution for internal stakeholder campaigns and events based on audience and objectives.

• Become proficient within Marketo email platform for VUMC Development, including building emails within the Marketo workspace and pulling campaign performance reports.<