Digital Content & Design Manager-Louisville

Description

Oliver Winery is seeking a versatile Digital Content & Design Manager to join our growing marketing team. This role blends design, copywriting, and digital execution to bring our brand to life across retail, digital, and hospitality touchpoints. You’ll be the creative engine behind key campaigns and the go-to person for managing our digital presence, content needs, and executional support.

This is a role for a creative doer—someone who can concept, design, write, and collaborate across teams and vendors to get great work out the door.

Why Oliver:
We’re one of the fastest-growing wineries in the U.S., known for real fruit, real flavor, and real people. You’ll join a smart, passionate team that believes in creating joyful, flavor-forward experiences—without the typical wine rules.

Key Responsibilities:

• Design & Creative Execution: Support marketing and trade teams with content and design needs—everything from signage and social content to menus and mockups. Proficiency in Adobe Creative Suite is essential.
• Copywriting: Write and edit content for POS, product pages, press releases, email, and more. Voice and tone matter—we need someone who can write with clarity and personality.
• Digital Channel Management: Own web and digital updates; manage channels not supported by partner agency (e.g., Google, Yelp, LinkedIn); serve as liaison to partner agency for social media campaign execution (owned and organic, Meta, TikTok).
• Performance Tracking: Monitor and report KPIs across web, social, email, and eCommerce. Share insights monthly, quarterly, and annually.
• Hospitality & DTC Support: Align on-site and off-site messaging across retail, wine club, tasting room, and digital. Support signage, promotional materials, and consumer-facing communications.
• Vendor Coordination: Interface with digital and creative partners to keep projects moving and aligned with brand strategy.

Requirements

• Bachelor's degree in marketing or related field, or equivalent work experience.
• 3–5 years of marketing experience with a focus in digital content, design, or brand execution.
• Strong design skills (Adobe Creative Suite required).
• Proven writing and editing chops across formats and channels.
• Comfortable managing digital platforms, coordinating vendors, and interpreting performance data.
• Highly organized and collaborative, with a “get-it-done” mentality.
• Experience building and executing complex marketing programs, reporting on results, and analyzing data/applying finding to strategic initiatives.
• Experience in wine, food/bev, CPG, or hospitality is a plus.
• Due to the nature of our business, must be over 21 years of age.

SUCCESS FACTORS/JOB COMPETENCIES:

• Prioritize tasks and deadlines, staying organized and completing projects in a timely manner with minimal supervision.
• High-energy and initiative to work independently on complex assignments, as well as in a team-oriented professional environment. The ideal candidate identifies problems or opportunities, finds solutions, and takes appropriate action.
• Demonstrate professionalism in interpersonal relationships.
• Execute assigned tasks at a high level, with attention to detail and thoughtful prioritization of effort.
• Actively collaborate with colleagues and departments across the company to meet the needs of key stakeholders and our audience.
• Give and accept direction and constructive critique from peers and clients. Incorporate feedback and take/give direction well.
• Clearly and effectively present information and ideas.
• Actively seek out knowledge in marketing and beverage industry, regularly sharing the best of the industry to inspire team members and clients.
• Exhibit interest and appreciation for wine.

Members of our Marketing team will also possess the ability to:

• Execute assigned tasks at a high level, with attention to detail and thoughtful prioritization of effort.
• Actively collaborate with colleagues and departments across the company to meet the needs of key stakeholders and our audience.
• Clearly and effectively present information and ideas.
• Actively seek out knowledge in marketing and beverage industry, regularly sharing the best of the industry to inspire team members and clients.

In addition, all successful winery employees will be able to:

• Use your attitude and effort to contribute to a positive work environment.
• Be thoughtfully engaged and do your best work. Every day.
• Model the winery values: R