Senior Director, Growth & Marketing

Company Description

Hi, we’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave marketers behind them. We’re all about challenging the conventions of the healthcare industry and ultimately uncovering the edge that will help an ambitious brand defy the odds.

And you? And hopefully you’re our next Senior Director for our agency’s Growth team. We need your strategic brain, detail-obsessed project management skills, and general Swiss-army-knife talents to help us create new business proposals that bring to life the stories of our agency, our people, and our work. You’ll be a senior team member within a small but mighty band of multi-talented generalists, reporting into the SVP of Growth & Agency Marketing. You’ll join a crew that leads and executes all our agency’s new business efforts, manages our agency’s identity and marketing, and plays a supporting role in internal communications.

Read on to learn more about what qualities we’re looking for in a new team member and why you’re gonna dig working with us.

Job Description

Our group is looking for someone who can organize cross-functional agency initiatives and guide them to help grow our agency. Here’s how you’ll make your mark:

• Lead and support large new business efforts for multi-million dollar opportunities. This includes everything from the strategic selling approach (ensuring we’re delivering at and above the clients’ expectations), brand recommendations (contributing thinking to our proposed ideas), project management (overseeing organizing efforts and details), and team management (scheduling and moderating key meetings, following up on tasks, etc.)
• Strengthen our internal processes — help us uncover new ways to enhance and improve our ways of working
• Quickly become a go-to expert on our agency story, offerings, and services
• Proactively track our agency landscape by understanding our competitors and their offerings, helping us constantly look for ways to stand out and above
• Oversee the creation of content to drive new business and agency marketing efforts — case studies, presentations, written descriptions, videos, etc.
• Create strong, confident, and trusting relationships with senior leaders and discipline leads
• Support and mentor junior team members

How you’ll grow with us:

Senior Director is where you’ll start, but we’re always planning for where you’ll go. Through on-the-job learning and mentorship, you’ll be expected to hone skills that will help you grow and expand your impact. These newly-gained talents will include:

• Thinking even bigger-picture about our growth strategy, partnering with team members to gain buy-in and deliver against it
• Flawlessly partnering with all levels at the agency and the wider Publicis network, as both a thought leader in your craft and a sponge to soak up new learnings to improve our work
• Running workstreams flawlessly, thanks to deep understanding of the agency, deft delegation skills, and your ability to see both the forest and the trees
• Proactively exploring and suggesting novel ideas for how we sell our services

Qualifications

With at least 8 years of experience in agency-side marketing and advertising, these are the skills and qualities you offer:

• Creative AOR advertising agency experience is a must, healthcare experience is a big bonus
• Several years of experience leading new business efforts, specifically RFPs, RFIs, and agency credential presentations. If you don’t have experience in new business, then you must bring comparable agency experience in the Account or Strategy functions.
• A deep understanding for how brand campaigns are made — strategic thinking, creative campaign development, media plan development, and tactical execution
• Extremely strong writing and info-distillation skills, whether you’re developing content yourself or synthesizing info to be able to direct others
• The ability to clearly direct and positively motivate cross-functional agency team members, as they contribute to pitches and marketing projects amidst their own busy schedules and competing priorities
• A scrappy mentality — if you don’t have something or know something, then you’re compelled to find it or figure it out
• A profuse sweating of all the details — you take pride in near-perfection
• The internal drive to succeed and help our agency/teams succeed. You love to win

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, founded in 1998, headquartered in NYC, and powered by the sharpest thinkers and markers. In 2023, we were Ad Age’s #2 “Best Place to Work” out of all large agencies.

We care about three big things:

1. Challenging