Director, ELIQUIS HCP Marketing

ROLE SUMMARY

After more than 13 years on the market, ELIQUIS is still experiencing substantial year-over-year growth supported by high ROI and a robust promotional budget.

The US ELIQUIS Healthcare Professional and Hospital Marketing Team is responsible for identifying and applying deep HCP insights to deliver our clinical and market leadership value proposition to healthcare professional customers. ELIQUIS is a leader in the development and promotion of a robust body of clinical and real-world evidence across the NVAF and VTE indications to key HCP customers.

The Director, HCP Marketing, will play a leading role on the U.S. ELIQUIS Team, serving as Indication Lead for the brand’s leading indication (NVAF), which comprises ~70% of TRx. This individual should have strong healthcare professional marketing experience, including generating and applying insights, developing, and delivering high impact promotional materials (including those with real world evidence) and building/enhancing customer segments. Additionally, this individual should demonstrate a strong track record of partnering well with Review Committees, analytics, and cross channel partners (i.e. payer, patient), as well as managing HCP creative agencies.

The ELIQUIS team operates as an Alliance with Bristol Myers Squibb. The Alliance is an environment that embraces strong communication and values the creation of great partnerships. The team encourages the implementation of innovative ideas, and we have a strong belief that trust is everything, which serves as the foundation of our culture of collaboration and teamwork.

ROLE RESPONSIBILITES

• NVAF Marketing lead -- optimize core NVAF promotion 

• Lead Retail HCP Promotional Campaign strategy and development

• Identify, commercialize new NVAF data and relevant guidelines

• Build and evolve retail and NVAF strategy through advanced analytics, research, targeting​

• Lead patient subpopulation evaluation & opportunity assessment

• Improve NVAF Rx adherence

• Inform NVAF specific content development for POA

• Identify and recommend novel ways to increase awareness of DOAC benefits in underserved communities via HCPs

• Serve as POC for retail CV Field Force

• Serve as CV STEM executional optimization brand lead

• Evolve HCP commercial strategy short term and in peri-LOE phase

• Optimize and innovate field force digital sales tools via the E-Source digital sales presentation platform

• Pull through NVAF market expansion strategies to the field force

• Serve as Dynamic Targeting and Dynamic Content (AI initiatives) brand lead

BASIC QUALIFICATIONS

• Bachelor’s degree with 8+ years, Master’s degree with 7+ years, or PhD/PharmD with 5+ years of sales and/or marketing pharmaceutical experience

• Demonstrated expertise and success in leading the development & execution of strategic/ tactical/measurement plans

• Strong business acumen, problem solving, judgment & collaboration skills

• Strong analytical capabilities and ability to uncover and apply insights

• Demonstrated focus on advancing health equity through HCP activation

• Ability to engage and influence cross-functional team members across an alliance, even without direct reporting relationships

• Exceptional written and verbal communication skills

• Demonstrated ability to successfully manage advertising and/or other agencies

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities

• Models Pfizer’s Actionable Attitudes and Values of Courage, Excellence, Equity and Joy

 

PREFERRED QUALIFCATIONS

 

• MBA or MPH preferred

• Strong knowledge and track record of success in HCP Marketing preferred

• 4+ years pharma marketing experience preferred

  
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Infrequent travel to field meetings required

Occasional local travel for sales representative field rides strongly encouraged

Work Locatio