(Senior Associate/Associate) Athletic Director of Marketing & Business Development

Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at University of Arkansas System two-year institutions will also view open positions and apply within Workday by searching for “Find Jobs for Students”.

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).

If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through “My Draft Applications” located on your Candidate Home page.
 

Closing Date:

08/04/2025

Type of Position:

Athletics Administration

Workstudy Position:

No

Job Type:

Regular

Work Shift:

Day Shift (United States of America)

Sponsorship Available:

No

Institution Name:

University of Arkansas, Fayetteville

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Appli­cants are required to submit a request for each position of which they have applied.

For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.

Department:

External Engagement

Department's Website:

https://arkansasrazorbacks.com/
https://www.youtube.com/watch?v=j9ihImu88OQ&t=9s

Summary of Job Duties:

The Senior Associate/Associate Athletic Director of Marketing & Business Development will provide strategic leadership to the ticketing, marketing, and brand development areas. The position will administer development and execution of strategic action plans, with a focus on the following areas;

1) Supervise department ticket operations/ticket sales/premium seating/seat donation activities, customer service efforts, annual fund support, data analytics, CRM processes, marketing automation efforts, and pricing construction/yield management projects.
2) Supervise all elements of the Arkansas Razorbacks brand, including direction of creative services and digital strategy teams. Lead efforts of staff to create comprehensive marketing and fan experience plans for every sport. Manage partnerships related to digital and social platforms, as well as assist environmental designs and facility installations.
3) Supervise the department’s licensing, retail and merchandising efforts, working closely with partners CLC and Dyehard/Follett to manage trademarks, engage licensees, monitor infringement and increase licensing/merchandising revenues. Collaborate on other business development efforts, such as digital raffles, third pa