Director, APEX Advanced Analytics & Innovation

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Oversee the development and execution of data and advanced analytics strategies that inform business decisions and drive transformative insights to accelerate our growth and ensure our ongoing success. Develop and execute a strategic vision and provide leadership to teams across U.S. Commercial in the development and adoption of advanced analytic tools to inform business decisions. Collaborate closely with cross-functional teams spanning APEX (Analytics & Patient Excellence), Digital Lab, BTS, AbbVie Patient Services, Brand Marketing, Finance, and Performance Operations, to deliver actionable insights that fuel business growth. Collaborate across APEX to ensure advanced analytic models are fit-for-purpose and adopted across BUs.

Responsibilities:

• Lead the development of scalable analytics solutions across omnichannel, data science, and measurement teams, enabling APEX teams to adopt consistent, innovative tools and methodologies for brand/franchise analytics.
• Collaborate with BUs, APEX BU teams, and Lab teams to identify brand needs, build tools, and align advanced analytics capabilities with strategic priorities across brands/franchises.
• Provide thought leadership around the appropriate use of analytics resources to enhance marketing strategies, taking into account customer insights and behaviors, availability of brand data, and relevant technology solutions.
• Establish best practices for performance measurement of digital and non-digital marketing channels and media formats and drive consistency across channels.
• Establish and manage an innovation hub dedicated to GenAI APEX strategy and use cases, exploring the application of advanced analytics and artificial in