Senior Marketing Manager EU , Surface Transportation

At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how we fulfil and deliver their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new products and services in the last mile delivery space. Come join the team and help us make history!<br/><br/>We are looking for a talented Snr. Marketing Manager to grow the footprint of several programs within the surface Transportation business. You will be responsible for developing and implementing our marketing strategy across EU in order to generate mass awareness and generate inbound leads into the application funnel. The role is broad in scope covering responsibility for marketing mix choices (channels and investment levels), marketing budget ownership and spend optimization, media agency relationship management, and strategic brand building campaigns to maximize lead generation. The ideal candidate has a track record of success in marketing strategy, events management, and a strong background in lead generation and nurture programs. You also have proven experience managing priorities and working effectively across a number of internal stakeholders, strong project management skills, attention to detail, and an entrepreneurial, creative spirit.<br/><br/>Key job responsibilities<br/>-Drive applications from the right entrepreneurial candidates and carriers across the EU, using your marketing expertise to improve cost per acquisition<br/>-Identify and set up mechanisms for gathering market and customer data and insights to inform acquisition marketing strategies across the EU<br/>-Partner with functional stakeholders to develop a differentiated marketing strategy for lead generation where target audiences experience multiple touches throughout the journey<br/>-Drive program awareness and brand building through innovative and effective marketing programs, including events and tradeshows, webinars, online marketing campaigns, lead generation programs, promotions, etc.<br/>Implement plans through project management leadership across a wide range of stakeholders, leveraging existing materials, campaigns and resources or inventing new ways to generate leads<br/>-Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI. Use data to make real-time adjustments and proactively identify trends and opportunities<br/>-Leveraging analytics to drive digital marketing channels to influence business decisions<br/>-This role will be critical to leading key diversity and inclusion initiatives at a European level, and involve sponsoring and coaching project managers as part of this<br/><br/>A day in the life<br/>The ideal candidate will be able to move between strategy and execution on a daily basis. You will be comfortable influencing various functional teams and individuals at all levels of the organization and possess a high level of autonomy and integrity. A successful candidate will be highly analytical, resourceful, customer focused and have a proven track record in taking on end-to-end ownership and successfully delivering results in a fast-paced and dynamic business environment.<br/><br/>About the team<br/>Amazon couldn’t deliver at pace without the Amazon Transportation Service (ATS) team. As part of ATS, you’ll be welcomed into a diverse team that plays a central role in our success. Using air, sea and road transport, as well as sortation centres equipped with the latest technology, you’ll help Amazon’s transport run at maximum efficiency. Our team captures data and uses it to drive decisions. They are key to making Amazon more innovative and efficient.<br/>We put safety first as our people are our priority. And we use the expertise of our people to get packages to their destination – quickly, conveniently and sustainably.<br/><br/>We are open to hiring candidates to work out of one of the following locations:<br/><br/>Barcelona, ESP | Madrid, ESP<h3>Basic Qualifications</h3><br/>- Bachelor's degree<br/>- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)<br/>- Experience building, executing and scaling cross-functional marketing programs<br/>- Experience leading go-to-market for consumer software or hardware product launches<br/>- Experience in marketing or marketing research<br/>- Experience using data and metrics to measure impact and determine improvements<br/>- Experience presenting metrics and progress to goal to senior leadership<br/><h3>Preferred Qualifications</h3>- Experience using any of SQL or other analytical tools for conducting data analysis<br/>- Experience with customer se