Marketing Specialist, New Student Enrollment

Overview

Admissions is seeking an innovative marketer with excellent communication and writing skills to join our team. As a Marketing Specialist (Marketer II), you will have the opportunity to effect change and make a positive impact on the lives of our students by helping them understand the value of higher education, and why Utah State University is a great place to learn and grow. You will work with a team that values your ideas and encourages you to run with them. Your efforts will help our university maintain its edge in innovative practices and student service.

 

Funding for these positions has been secured for two years, with continued position duration beyond two years contingent upon funding.

 

As a benefited USU employee, you will receive: 14.2% of gross income paid to a retirement account, 13 paid holidays per year, 22 vacation days per year, 12 days of sick leave per year, excellent health and dental insurance, long-term and short-term disability insurance, and tuition reduction benefits. Explore the full list of benefits at https://www.usu.edu/hr/benefits/.

 

This position will work specifically with the Admissions and University Marketing & Communications Departments. These offices are highly collaborative, and value individual contributions to common goals and objectives. We are passionate about Utah State University, its land-grant mission, and helping students find their path to higher education. We guide incoming students, and their parents, as they navigate the recruitment and enrollment processes. We value professional development, student success, and the culture of excellence that defines that Aggie community.

 

This position is eligible for hybrid work within the state of Utah.

Responsibilities

• Lead the efforts to provide a cohesive stream of communication to students in various stages of the recruitment and enrollment funnel. This includes emails, mailers, print materials, text messages, website content, social media, and more.
• Write new content, and update existing content, for various recruitment marketing and orientation pieces, including emails, texts, video scripts, websites, PPT slides, etc.
• Design and implement communication campaigns in the Recruit CRM (prospective student communication), and Parent and Family Network portal (parent communication). This includes building out HTML script, setting multiple parameters to pull the correct population, and customizing the information as much as possible for granular communication.
• Design and deploy marketing initiatives, and review best practices used at other colleges and universities.
• Streamline communications to use consistent voice and tone, considering the audience and changing needs of our incoming students and parents.
• Hold focus groups with incoming students and parents to determine where we can provide further information to better recruit, convert, and orient new students.
• Edit and publish print publications as needed.
• Assess effectiveness of communication plans and initiatives and prepare reports as needed.

Qualifications

Minimum Qualifications:

• Bachelor's degree in marketing, public relations, technical writing, communications or related field plus two years of relevant experience or an equivalent combination of education plus experience is required.

Preferred Qualifications:

• Understanding of USU structure, policies, and procedures.
• Understanding of the student recruitment and onboarding processes.
• Experience working with the Recruit CRM, Campus ESP parent portal, or Modern Campus Messenger (formerly Signalvine).
• Experience with technical writing or editing.
• Experience managing data to tune communications to specific populations.
• Experience making strategic marketing decisions or building communication plans.

Required Documents

Along with the online application, please attach:

Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”

Name and contact information (including email) of three professional references to be entered at the beginning of your application in the Candidate Profile

Cover Letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**

Advertised Salary

Minimum $50,000; commensurate with experience, plus excellence benefits

ADA

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.

College/Department Highlights

Admissions Office Mission: Our miss