Temporary Director, Direct Marketing and Engagement

About KIND 
Kids in Need of Defense (KIND) is a global leader in the protection of unaccompanied and separated children who are forcibly displaced from their countries of origin. Launched in 2008, KIND champions a world in which every child’s rights and well-being are protected throughout their journey to safety.  Building on its extensive programming and successful model in the United States, KIND is expanding in the Americas and Europe to bring its experience to bear in working with unaccompanied and separated children. Our work focuses on addressing the legal and mental health needs of this population; building strong partnerships and engaging in training and capacity strengthening with governments, NGOs, and the private sector; and advocating for systemic and pragmatic reforms to advance the rights of unaccompanied and separated children.
Position Summary
KIND is seeking a Temporary Director, Direct Marketing and Engagement. This temporary position will run from October 2024- April 2025 and project manage the KIND fundraising and engagement program. The incumbent will collaborate with a marketing agency and internal partners to manage donor cultivation, renewal, and solicitation campaigns, monthly giving, donor acquisition and stewardship, and digital advocacy efforts on channels including email, digital advertising, direct mail, SMS, and any other new channels as needed as part of this program.
Provide programmatic information and materials to a marketing agency and oversee final products that are produced for communications related to fundraising and engagement campaigning.
This a headquarters position based remotely from any location in the U.S.

Essential Functions

• Leads in the planning and implementation of a comprehensive fundraising and engagement program to aggressively grow annual support from donors with a giving level below $5,000, including sustainer giving.
• Collaborates with a marketing agency to execute donor cultivation, renewal, and solicitation campaigns, monthly giving, donor acquisition and stewardship, and digital advocacy efforts through channels like digital advertising, email, direct mail, SMS, and any other new channels as needed as part of this program.
• Serve as the final reviewer on all final drafts of emails, donation pages, and other digital collateral before launch, providing quality assurance checks to ensure content is error free and consistent with KIND’s expectations.
• Manages the full content review process across multiple departments, ensuring all necessary parties provide feedback and approval on deadline for direct marketing content ahead of launch, including tracking review in Asana. 
• Provides programmatic information and materials to a marketing agency and oversees final products that are produced for digital communications related to fundraising campaigning.
• Manages relationships with outside vendors and marketing agencies, including those focused on direct response fundraising and marketing efforts to ensure they are aligned with organizational objectives and agreed-upon deliverables.
• Manages relationships with internal stakeholders and partners to support direct response program, including collaborating with the Communications team to drive acquisition and paid media strategy, website content, and organic social media strategy.
• Other duties, tasks, and projects as assigned.

Qualifications and Requirements

• Undergraduate degree required.
• Minimum of 7 years of direct marketing leadership experience in fundraising at a non-profit or marketing agency; rapid response; email marketing; list building; writing and editing; and using data for decision making.
• Hands-on experience and demonstrated success in planning, developing, and delivering successful digital fundraising campaigns and project management.
• Experience using online tools, processes, and techniques for donor development, engagement, recruitment, retention, conversions, and list building.
• Experience managing relationships with vendors and success working in cross-departmental teams.
• Prior experience with CRMs, donation processing platforms, advocacy, and email marketing platforms. KIND’s’ ecosystem includes Salesforce, Engaging Networks, Asana, and WordPress. Experience in Engaging Networks and Asana is strongly preferred.
• Enjoys collaboration and thrives in a fast-paced team- and matrix-oriented working environment.
• Data-driven decision-maker who uses analytics and data to guide strategic decisions that align with digital goals, objectives, and initiatives.
• Excellent written and oral communication skills and the ability to message quickly and effectively reflect a commitment to diversity, equity, and inclusion values.
• Strong project management skills.
• Proactive, flexible, creative, and thriv