Associate Director Marketing HCP Campaign Development Lead Respiratory

Job Description

Our Digital team is transforming how we understand healthcare professionals and their evolving needs across the Respiratory care continuum. Working cross‑functionally, we are inventing new ways of communicating, measuring, and interacting with HCPs and care teams through digital channels and technologies that honor scientific rigor and regulatory standards.

What happens when you apply a lean, agile approach to HCP digital engagement? Faster learning cycles, more relevant scientific content, and improved patient outcomes through better clinical decision support. It’s happening right here, right now—your chance to craft a career that matters, be a catalyst for change, and inspire confidence in clinicians treating patients who need our Respiratory therapies most.

Why Join Our HCP Digital Marketing Team in Respiratory?

• Agility. Speed. Relevance. Results.

• We adopt an agile, omni‑channel model with cross‑functional pods spanning strategy, medical/regulatory, analytics, and creative—enabling rapid iteration of HCP journeys and content grounded in evidence and insight.

• Our goal: reach HCPs at the right time, in the right channel, with compliant, personalized scientific content that supports clinical decision‑making and elevates the customer experience across the Respiratory ecosystem.

Campaign Development Lead (HCP Focus, Respiratory) Put your marketing strategy into action as you lead the development of HCP customer experience and campaign planning for our Respiratory portfolio. Leveraging deep understanding of HCP insights, guidelines, and practice patterns, you’ll shape and orchestrate fully integrated digital campaigns for HCP audiences and confidently lead agency and internal teams through the creative process for disease‑state education, brand promotion, and resources that help drive appropriate use. You will be a central point of orchestration—aligning diverse stakeholders, managing trade‑offs, and moving quickly with clarity in a dynamic and uncertain environment.

Key Responsibilities:

• HCP Journey Strategy: Map end‑to‑end HCP journeys across specialty segments and settings, identifying needs at each stage. Proactively adjust journeys as external conditions evolve (e.g., guideline updates, seasonal trends, access shifts).

• Insight‑Driven Planning: Translate market research, field insights, claims and engagement analytics into segmented HCP strategies (e.g., by guideline adherence, prescribing behavior, patient mix, formulary access, or digital channel preferences). Rapidly synthesize new inputs and resolve stakeholder feedback to keep plans actionable and timely.

• Omni‑Channel Orchestration: Design and optimize compliant HCP experiences across email, branded websites/portals, paid/search, medical congress activations, programmatic, social, third‑party HCP platforms, and rep‑enabled channels (eDetailing, CLM content). Prioritize and re‑prioritize channels based on performance signals and stakeholder needs.

• Content Leadership: Lead creative development of scientific and promotional assets (mechanism of action visuals, dosing/administration tools, safety/ISI integration, access resources, patient identification aids, add‑on therapy rationales), ensuring medical accuracy, relevance, and clear value communication for Respiratory care. Facilitate swift MLR alignment by anticipating review concerns and driving consensus across stakeholders.

• Agile Ways of Working: Employ sprint planning, test‑and‑learn, rapid experimentation, and backlog prioritization to iteratively improve HCP engagement, leveraging pilots, A/B tests, and multivariate optimization while maintaining compliance. Navigate ambiguity by making informed, time‑bound decisions and transparently communicating trade‑offs.

• Stakeholder Management and Alignment: Act as the connective tissue among medical, legal, regulatory, brand, payer/access, field teams, analytics, IT/MarTech, and agency partners. Build trust, set clear expectations, and convene the right stakeholders at the right moments to accelerate approvals and delivery. Resolve conflicts constructively, escalate with context when needed, and maintain momentum.

• Cross‑Functional Collaboration: Co‑design, co‑create, and execute HCP campaign plans from concept through approval and market delivery. Translate complex clinical and business priorities into clear plans and decision frameworks that enable fast, coordinated action.

• Personalization a