Marketing Manager, Sandro-Paris, New York, NY

SMCP - Sandro, Maje, Claudie Pierlot

Position:  Sandro-Paris Marketing Manager, North America

Location:  SMCP North America Headquarters, 44 Wall Street / 20th Floor, New York, NY  10005

COMPENSATION RANGE:  $85,000-$95,000

Who We Are

SMCP is a prominent global leader in the luxury fashion market, celebrated for its Parisian Chic ready-to-wear and accessories collections.  Operating across diverse international hubs, from Shanghai to New York City, our commitment to sustainable growth defines our brand values.  With a portfolio comprising four distinguished global brands – Sandro, Maje, Claudie Pierlot, and Fursac – our influence spans 46 countries from free-standing lifestyle boutiques to leased concession shop-in-shops and off-price outlets.  Complementing our physical presence, our eCommerce websites in the U.S. and Canada extend our reach as we continue to shape the future of Contemporary Luxury Fashion across the globe. 

Visit our Global Company website at https://www.smcp.com/en to learn more. 

What Sets Us Apart as an Employer in the Global Luxury Fashion Space

At SMCP, our distinctiveness as an employer in the global luxury fashion sector lies in our unwavering commitment to Corporate Social Responsibility (CSR). Anchored by three pillars – Product, People, and Planet – our CSR strategy is a testament to our dedication to sustainability and Diversity, Equity, Inclusion, and Belonging (DEIB).  Our clearly defined core values, instilled from the top down, form the bedrock of our organizational culture.  Here at SMCP, we prioritize the well-being and satisfaction of our 6500 world-wide passionate entrepreneur team members.  Our strong financial results are bolstering or appeal as an employer, marking 2021 as our “comeback” year.  Add to this mix our uniquely coveted Parisian chic merchandise collections, and you have an employer that not only sets trends in the fashion world but also cultivates a work environment that fosters innovation, diversity, and success.  Here at SMCP, passion meets purpose, and together, we redefine the future of luxury fashion. 

What We Are Looking For

This role supports the planning and execution of marketing, events, communication, and regional initiatives to drive brand awareness and sales through a 360° approach.

Organizational Structure - Reporting Relationships

Internal:

• Direct Supervisor:

  SANDRO - Senior Brand Director

Essential Duties and Job Responsibilities:

Job responsibilities include but are not limited to the following: 

Brand Strategy

• Localize and execute 360° global marketing strategies for the North American market in close partnership with the Global team.
• Manage seasonal marketing and retailer co-op budgets, ensuring all activations are strategically planned to maximize ROI.
• Develop and maintain strong relationships with key retail partners through strategic co-op marketing, including mall campaigns, co-branded emails, activations, and pop-ups.

Cross-Functional Collaboration

• Collaborate with the Digital Marketing team to execute paid social campaigns that drive awareness and deliver strong ROAS, CTR, and ROI.
• Oversee copywriting and storytelling for all NA DTC email communications and collateral.
• Partner with CRM to build strategic email marketing calendars around product launches, local initiatives, and key categories.
• Monitor social media and campaign performance, delivering actionable insights and recaps.
• Stay aligned with seasonal retail KPIs and business trends to recommend timely and relevant marketing activations.
• Ensure brand consistency across all channels by working closely with Digital, VM, Merchandising, and Retail teams.
• Partner with AP, Accounting, and vendors to maintain accurate budget tracking and ensure timely payments.
• Manage and mentor Marketing Assistant.

Marketing Execution

• Formulate and implement 360° marketing campaigns i.e. social, in-store activations, events, and clienteling support.
• Propose top-funnel brand awareness initiatives that align with market needs and business objectives, grounded in a strong understanding of the target audience, regional dynamics, and seasonal priorities.
• Manage the seasonal event strategy, identifying priority doors and tailoring activations to specific markets.
• Serve as a key liaison between the North America and Paris HQ teams (Marketing, Image, Ecom, VM) to develop brand-right materials for major initiatives.
• Help lead promotional messaging and positioni