Director, Member Engagement Strategy

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

We are seeking a Director of Member Engagement Strategy to lead high-impact initiatives that connect more people to mental healthcare through thoughtful, effective marketing. Reporting to the Senior Director of Member Growth, this role will drive strategic member engagement programs in partnership with Spring Health’s largest customers. This person will be responsible for driving strategy and execution that unlocks activation, retention, and long-term outcomes through tailored, data-informed initiatives.

This is a full-time position based in NYC. The role operates under a hybrid model, with three days per week in our HQ at 60 Madison Ave office required.

As a key leader within Member Growth, you’ll oversee a team of vertical marketers focused on high-touch, high-value accounts. You’ll also help shape how Spring Health scales personalized engagement across our member base by developing repeatable models, systems, and success frameworks. 

What You’ll Be Doing

• Lead the Member Engagement Strategy team responsible for delivering tailored marketing strategies to drive enrollment, activation, and utilization across our customers. 
• Develop and scale systems, playbooks, and measurement frameworks to ensure our member marketing strategies are both personalized and operationally repeatable.
• Serve as the strategic engagement marketing voice in customer conversations, partnering with Strategic Account Managers and Customer Success to align on goals, progress, and strategies.
• Translate complex data into actionable recommendations for both internal stakeholders and external partners, with a strong focus on influencing decision-making and optimizing outcomes.
• Collaborate cross-functionally to bring strategies to life and ensure alignment across member touchpoints.
• Build and manage a high-performing team, providing mentorship, clarity, and accountability.
• Drive continuous improvement through experimentation, feedback loops, and adoption of best practices across customer cohorts.

What success looks like in this role: 

• A repeatable playbook for member engagement is adopted across the Member Engagement, Customer Success and Implementation teams. 
• Strategic accounts consistently exceed member enrollment, activation, and utilization targets.
• Cross-functional stakeholders report high satisfaction and strong alignment with the Member Engagement Strategy function.
• Clear, consistent insights and reporting frameworks influence customer and internal strategy decisions.
• Underperforming accounts are successfully remediated through proactive strategic intervention.

What you’ll bring: 

• 8+ years of experience in B2B2C marketing, with at least 3 years in a team leadership role.
• Proven track record of developing and executing enterprise engagement strategies that drive measurable outcomes.
• Strong storytelling and communication skills, with the ability to translate data in