Senior Manager Design, Brand Concepts
NikeAbout the role
Information about benefits can be found here.
The Converse Global Concepts team exists as the connective tissue between innovation, design, brand storytelling, and marketplace experiences. Brand Concepts is the anchor point for our products, stories, experiences, and moments—built to inspire Creators and embrace subcultures. We ensure Converse’s long-term vision is expressed through compelling narratives, world building, and deeply grounded cultural fluency.
Working upstream, we translate emerging cultural signals, creator insights, and consumer behaviors into visionary product direction, brand stories, and environmental concepts—with the end consumer experience in mind. Our team spans a broad range of creative capabilities across brand touchpoints and anchors upstream creative strategy to drive aligned, end-to-end excellence across product creation, merchandising, brand creative, and retail.
WHO YOU’LL WORK WITH
As our Senior Manager Design, Brand Concepts, you will lead a small team which is responsible for driving the design and creative execution for Global Brand Concepts across each season. You will work closely with Product, Design, Brand Experience, Brand Creative, Marketing, and Merchandising partners to create and elevate Converse Concepts and Brand stories with the final consumer experience in mind. You’ll collaborate with internal and external consumer insights and future-focused strategy teams, and you’ll frequently partner with agencies and external creatives to bring these concepts to life. Your work will be the early in the process and through creative presentations, room buildouts, multi-media and future finding you will help shape a sharp point of view across product, storytelling and experiences from insights, to seasonal kick-off, to final Product and Concept Reviews. You will lead cross-functional brainstorms that help shape our consumer insights and strategic priorities into future concepts.
WHO WE ARE LOOKING FOR
We are seeking a Senior Manager of Design for the Global Concepts Team with a proven ability to bring brands to life through exceptional storytelling, innovative vision, and world building—across product exploration, environments, and communication design. This is a multi-faceted creative role for a designer and creative leader who can move fluidly across 2D storytelling and presentation craft and 3D environments, shaping work that earns alignment and investment from senior leaders.
You are curious, culturally fluent, and future-minded—energized by connecting emerging signals in culture, technology, architecture, materials, and design into compelling creative direction. You show up as a dedicated teammate and creative leader: you elevate the room, make the people around you better, and collaborate effectively across both creative and business functions. You bring a builder’s mindset—prototyping ideas and making them tangible—while maintaining high craft and clarity in how you communicate.
WHAT YOU’LL WORK ON
If this is you, you’ll help lead and manage a team to drive creative solutions to large-scale Brand Vision and Experiences—turning cultural insight into future-facing concept direction across products, storytelling, and experiences. A typical week may include:
- Translating cultural signals and consumer/creator insights into concept narratives and future visions
- Building and visualizing “brand worlds” across product, graphics, storytelling, and experiences
- Managing the teams resources and scheduling across creative projects and multi-season work
- Presenting direction and seeking alignment from cross-functional and senior leaders
- Developing concept explorations across 2D (decks, narratives, graphic systems) and 3D (spaces, environments, objects)
- Creating high-craft presentations that articulate intent, tell a compelling story, and drive cross-functional alignment
- Leading brainstorm sessions with cross-functional teams to ensure concepts are feasible, on-brief, and on-time
- Leading and partnering with agencies/external creatives to expand capability and scale creative output
- Prototyping and building models/environments to create excitement and clarity around future ideas
WHAT YOU BRING
Minimum Qualifications
- 10+ years of progressive, technically sophisticated design experience in experiential, environmental, industrial design, or brand creative—with demonstrated
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