Senior Director, Global Brand Insights

Senior Director, Global Brand Insights – Remote (near Towson, MD or on the east coast preferred)

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Senior Director, Global Brand Insights you’ll be part of our Global Insights team working as a remote employee.  You’ll get to:  

• Provide regular and actionable input into the strategy and key priorities of the function. 
• Create strong partnerships with Brand leadership and the Category Management team. 
• Build advocacy for sustained organizational investment in end user, shopper and market understanding. 
• Seek out and share knowledge on emerging global market and industry trends, consumer behavior and white space opportunities relevant to the Tools and Outdoor Business Unit 
• Identify potential risks and opportunities based on global market and consumer insights. 
• Provide recommendations to mitigate risks and capitalize on opportunities in different regions. 
• Optimize learning and global research opportunities to efficiently meet business needs. 
• Recommend and manage the research budget for the workgroup. 
• Create, align with senior leaders, and implement strategic learning plans to address the most critical questions for the business. 
• Guide research development and execution using expertise in a wide variety of research methods. 
• Identify and test innovative tools and techniques for more efficient and effective research. 
• Manage and grow a high functioning team of Strategic Insights professionals. 
• Create a sense of direction and long-term plan for the workgroup. 
• Create and align work plans for employees that ladder up to the business goals. 
• Seek out and enable professional and functional development within the team. 

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• Bachelor’s Degree, MBA a plus.
• 15+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, Marketing, Product/Project Management.
• Experience in managing others.
• Expertise in a variety of qualitative and quantitative consumer research techniques and analytics. 

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

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We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. You